There is no doubt among Apple and “non-Apple” fans that the American company is in a dilemma following the recent launch of the iPhone 16 lineup. Despite the successful launch, there has been a huge disappointment among the iPhone faithful, not just this year but in the last few that there have been no major upgrades.
This feeling has been reflected since last month after the low reported sales of the latest edition of the iPhone so far. A huge conversation has been sparked for some time now about whether Apple should start taking more time to work on a new product instead of having yearly launches that end up delivering very little.
Well, new reports are suggesting that Apple is feeling the same and might have to consider how long it takes to work on and release new products. As reported by Apple insider’s Mark Gurman, the company is undergoing a shift in how it approaches product releases.
It’s important to note that the disappointment has not just been around the iPhone but also when it comes to software updates that have very little to give. The iPadOS 18 saga might have been the biggest after the company was forced to cancel its rollout after users noticed that it was negatively affecting M4-powered iPads. Apple Intelligence rollout has also had to be pushed back from October this year to sometime next year.
According to Gurman, all these software recalls and halts are some of the major reasons why Apple is starting to reconsider its product release strategy. One of the other reasons cited by other experts has been the drop in demand especially for hardware as users don’t even get enough time to use their daily drivers before having to see another a couple of months later. And the yearly drop in sales tells the story.
Keeping up with the upgrades has begun to take a toll on not just consumers but the teams that work on these products as well. So, what’s Apple looking to do now? Apparently, it wants to shift to a mindset of releasing products when they’re ready to be released instead of when the calendar demands it
It will definitely take a lot to see Apple finally make such a strategy official but it is desperately needed.
