Safaricom has launched M-PESA Global services in Ethiopia enabling customers to make mobile money transactions from Kenya to Ethiopia. The main goal of this expansion is to increase mobile money penetration across the region of Ethiopia and boost local economies through new opportunities for individuals and businesses across the country.
According to the telco, the launch is also set to focus on meeting the needs of clients and users in the ever-evolving Ethiopian market, which Safaricom has been a part of for almost 3 years now while prioritising the process of remaining compliant with the laws of the local industry.
Speaking during the signing ceremony, Elsa Muzzolini, Safaricom Ethiopia’s Chief Financial Services Officer, stated, “We are thrilled to work with M-PESA.” Kenya, especially at a time of foreign exchange policy reforms made by the National Bank of Ethiopia (NBE), encourages a growing number of Ethiopian diaspora, and business owners are embracing digital payments to send money to their loved ones and fund their operations.
“Our M-PESA Ethiopia customers should now be able to receive safe and affordable transfers from M-PESA Kenya thanks to this collaboration, which will further promote the region’s adoption of digital payments. We look forward to a successful collaboration,” she added.
Users of M-PESA in Kenya will now be able to make transfers to M-PESA Ethiopia through M-PESA International Remittance. Users in both countries will be able to do this easily through their M-PESA wallets as well.
The expansion marks a significant step for M-PESA Global and Safaricom allowing customers to send and receive money from and to over 190 countries.
