Safaricom, marking its 25th anniversary of transforming lives, has unveiled a new three-month customer promotion called ‘Data Dabo Dabo’ that offers subscribers free data bundles through a ‘Buy One Get One Free’ initiative.
The campaign, running until April 23 of this year, aims to address the growing demand for internet connectivity and smartphone usage among its customers.
Under this promotion, customers who purchase select data bundles will automatically receive an equivalent amount of free data. The offer is available to both Pre-Pay and Post-Pay customers and can be accessed through multiple channels, including the mySafaricom App and USSD code *544#.
Safaricom CEO Dr. Peter Ndegwa outlined the company’s commitment to providing innovative solutions to its customers, stating, “At Safaricom, we understand how vital connectivity is in today’s digital world, and we are committed to providing innovative solutions that meet our customers’ needs. The ‘Data Dabo Dabo’ promotion is a testament to our dedication to delivering more value, ensuring our customers can explore, connect, and thrive online.”
The free data bundles come with specific terms: they are valid until midnight on the day of purchase and are strictly for individual use, meaning they cannot be transferred or shared with other users. However, customers have the flexibility to use the bonus data for any internet activity, from video streaming and social media to research and online shopping.
This promotion is part of Safaricom’s larger strategy to deliver greater value and affordable connectivity to its customer base, acknowledging the increasing reliance on internet services for daily activities. Customers can easily monitor both their purchased and free data bundle balances through the mySafaricom app or by dialing *544#.