It is no more news that mobile advertising trend across Africa is currently witnessing an explosive growth as more brands and businesses derive immense value from reaching their audience using the cost effective, targeted and measurable edge the mobile web provides.
Twinpine, an African-focused mobile advertising company established to deliver better results for brands and businesses. Twinpine recently launched its East African operations with an office in Nairobi, Kenya with the choice of Nairobi being driven by the need to work closely with players in the 2nd largest mobile market in Sub-Saharan Africa just like it has done in other parts of Africa.
Twinpine which was recently featured on Forbes as one of Africa’s hottest startups has witnessed over 70% monthly growth on the number of ad impressions served on its network of publisher sites. The company which began operations early 2011 already boasts accounts from leading brands like MTN, Nokia, Google, Pepsi, Autodesk alongside fast growing companies like Jobberman, Wakanow.com and Cheki. Twinpine also works with over 20 local and international digital advertising agencies to develop mobile advertising campaigns across Africa.
Twinpine creates value for advertisers, publishers and developers by serving relevant, carefully-targeted adverts to mobile internet users using demographic targeting on the top local and international mobile sites and appsacross several content channels which include News, Sports, Business, Social Networking etc.
“Delivering value through mobile advertising isn’t a target that can be achieved without commitment from the mobile advert network and at Twinpine we intend to create this value for our clients by not only connecting both advertisers and publishers but also ensuring that their expected results are achieved through the delivery of impressive results and attractive monetization respectively”; said Oduntan Odubanjo; Co-founder of Twinpine.
