
Informa Telecoms and Media did a survey in the UK using mystery shoppers to go to retailers in the UK, mainly John Lewis, Everything Everywhere, O2, 3, Maplins, PC World, Carphone Warehouse and Phones 4U. Aim was to determine which smartphone was recommended most by retailers. You realize that the UK gets almost all releases of devices unlike some markets like in Africa where device manufacturers choose to minor on and sell a few select devices mostly mass market products. So the mystery shoppers went on to rate shops on window displays, in-store promotions and also ask sales assistants to recommend three smartphones or tablets.
Samsung got the juice of recommendations with the Samsung Galaxy S III and Samsung Galaxy Note taking the cream of recommendations. The iphone 5 came third while devices from Motorola and RIM did quite poorly in the random survey.


























