• Latest
  • All
  • How To
Manuel Watindi Boresha

Boresha Takes On The Challenge To Digitize Kenya Primary School Curriculum

March 2, 2015
digital-tv-standards-kenya

Kenya Sets New Rules for Digital TVs Starting Next Month

June 19, 2025
Kenya's Government Censors X for Global Image

Abductions and Arrests! Kenyan Government’s Fear and Hate of X Users Makes No Sense

June 19, 2025
drones-healthcare-delivery

Rural Kenya Is Turning to Drones to Speed Up Healthcare Delivery

June 18, 2025
TikTok

TikTok Could Go Dark (Again) in the U.S. This Week

June 17, 2025
DHgate Tablet Cases deals
whatsapp meta ads

Meta Officially Brings Ads to WhatsApp

June 17, 2025
Infinix Smart 10 HD

Infinix Launches the Smart 10 Series Lineup

June 16, 2025
Infinix Hot 60 Pro+

Infinix Wants to Fit a 5,160 mAh Battery in the Slim Hot 60 Pro+ Frame

June 16, 2025
Aigov

U.S. Plans to Launch AI Hub for Government Agencies

June 16, 2025
multichoice-dstv-showmax

Multichoice Subscriber Numbers Drop by 15% As Kenyans Cut Back on Spending

June 16, 2025
Huawei-Watch

Huawei Surpasses Apple to Lead Global Wearables Market

June 12, 2025
Kenya-KICTANet-MindHYVE-ai-

Kenya Partners with US AI Firms to Co-Create National AI Policy with KICTANet

June 12, 2025
youtube-apple-ai

Creators Can Now Promote Videos Without Leaving YouTube Studio

June 12, 2025
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

Boresha Takes On The Challenge To Digitize Kenya Primary School Curriculum

Eric Wainaina by Eric Wainaina
March 2, 2015
in Editorial
Reading Time: 4 mins read
258
1
Manuel Watindi Boresha

Manuel  Watindi Boresha The Innovation forum at the KICC presented an interesting forum for startups to showcase their products to the forum attendees. I met Manuel Watindi, a sociology graduate out to leverage the power of ICT in education through his startup Boresha. Boresha is a learning aid, currently on the web and was developed some 8 months back although this is after 16 months of research to get the product right. Boresha was incubated at Makini group of schools who came in handy in assisting the team develop a viable product they can go to market with.

Boresha Limited seeks to bring the 8-4-4 primary school curriculum on digital platform for all students. Manuel Watindi of Boresha Limited says that since they launched the startups things have been looking up. “Work for us has been overwhelming. We launched the product at the beginning of the term and we were awed at the reception. Our product is majorly in the form of a disc and on the web. The web platform has received significant hits.” Said Manuel

Currently Boresha is developed and available as a download from their website and in the form of a disc. This was developed in partnership with Microsoft and thus the initial product is a Windows product. The startup has plans to widen their reach by developing Android and iOS apps and these will be available soon. Their current business model is one-off sale of a course that they sell at Kshs 500 per subject for a class.

This however is not final and they have plans to break it down further to smaller bits like for example a Chemistry project for between Kshs 50 to 100. These can be sold directly to the teacher (B2B) or to the child (B2C) where students can get more content to interact with on their devices as opposed to what they are exposed to, content like Angry Birds and the likes.

Manuel says that the average pupil in primary school has an attention span of slightly over 45 minutes and after that there is less than 20% of the class concentrating. The idea is to increase the concentration span to 90%, thus effectively raising the learning levels.

They have a plan to add a subscription model via platforms available to Kenyans like Kytabu app.

Boresha’s unique selling point is that they align to the current curriculum, thus get embraced by existing learning institutions and to that effect they are working with Text Book Centre and Kenya Private School Association to distribute their product. The latter carry out visits every month to schools and the target by end of this year they will be in at least every school in the country. The other unique selling point is diversity in the product; they not only sell education curriculum, they also sell IT solutions, so their customers in the schools also buy IT solutions from them. Their product is in the form of video, audio, interactive learning and games which make learning fun for the students.

Their main marketing plan is word of mouth and they have not sought to go out of that. It works so far and they have quite a lot of interest. “We already have interest from the Rwandese government to develop a similar product tailor made for their market. We also hope to ultimately land the tender once the Laptop project comes alive. There are also plans to focus on other curriculum such as the IGCSE and the American System,” said Manuel.

They do have challenges as well. Government has been slow with the laptop project which would have come in quite handy in availing a wider userbase for their product. Distribution of their content is also a challenge as selling their product requires sales people to be IT savvy on top of the sales skills. This is not that easy to find. Manuel says there is also the risk of large IT companies coming across their idea and implementing it in a huge way by learning their model. He quotes a time when he had to cut short negotiations with one Kenyan telco when he was told the said company would take their idea if they found out during the pitching that they could replicate it. Intel is said to have been interested in working with them, only that they wanted to pay too little for a whole year of exclusivity. He says they wanted USD 16,000 for the deal which he calls peanuts.

Digital Migration Is Meat And Poison To Them

Onto Digital Migration, Manuel says it does favour them in one way and doesn’t in the other. They wanted to partner with one of the major media houses, but by virtue of the said media house being off-air due to the digital migration fiasco between three media houses and Communications Authority, they aren’t selling yet. Bad timing. But he also adds that digital migration also adds opportunity to sell content to more channels and competition to get your content aired is reduced with more options. For example, a TV station, Schools TV requires content for education, this is good for them. “The digital sweep is really large in Kenya, and there is a challenge to the private sector to provide innovative ideas,” he said in conclusion.

Tags: Startups
SendShare146Tweet92
Eric Wainaina

Eric Wainaina

Eric writes on business, govt policy and enterprise tech.

Related Posts

Kenya startup funding growth

New Report: Startup Growth at Risk Due to Foreign Funding Dependence

June 5, 2025
Lipa Later

Lipa Later Crisis: Administrator Appointed as Company Faces Financial Woes

March 27, 2025
Safaricom Cohort

Safaricom Hosts Spark Accelerator Demo Day, Announces Second Cohort Applications

March 23, 2025
Tech startup

Startups May Have to Dedicate 15% of Expenses to Research If Startup Bill Is Passed Into Law

June 5, 2025
Africa's Big Four Dominate Startup Funding

Kenya Startups Secure $638M, Leading Africa’s Tech Ecosystem

January 8, 2025
funding

Navigating the Turbulent Waters of African Startup Funding

March 12, 2024

Latest

digital-tv-standards-kenya

Kenya Sets New Rules for Digital TVs Starting Next Month

June 19, 2025
Kenya's Government Censors X for Global Image

Abductions and Arrests! Kenyan Government’s Fear and Hate of X Users Makes No Sense

June 19, 2025
drones-healthcare-delivery

Rural Kenya Is Turning to Drones to Speed Up Healthcare Delivery

June 18, 2025
TikTok

TikTok Could Go Dark (Again) in the U.S. This Week

June 17, 2025
whatsapp meta ads

Meta Officially Brings Ads to WhatsApp

June 17, 2025
Infinix Smart 10 HD

Infinix Launches the Smart 10 Series Lineup

June 16, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

Kenya Sets New Rules for Digital TVs Starting Next Month

June 19, 2025

Abductions and Arrests! Kenyan Government’s Fear and Hate of X Users Makes No Sense

June 19, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Abductions and Arrests! Kenyan Government’s Fear and Hate of X Users Makes No Sense

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

More News

Infinix Wants to Fit a 5,160 mAh Battery in the Slim Hot 60 Pro+ Frame

U.S. Plans to Launch AI Hub for Government Agencies

Multichoice Subscriber Numbers Drop by 15% As Kenyans Cut Back on Spending

Huawei Surpasses Apple to Lead Global Wearables Market

Kenya Partners with US AI Firms to Co-Create National AI Policy with KICTANet

Creators Can Now Promote Videos Without Leaving YouTube Studio

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.