Startimes is introducing five new entertainment channels as it seeks to cement its hold on the Kenyan market where it covers over 70% of the country and African market in general where it operates its Pay TV service in 10 countries.
The five channels are iRoko Play, iRoko Plus, Startimes Zone, the African Movie Channel (AMC) and Sports Focus. iRoko Play and iRoko Plus are the result of Startimes’ partnership with iRoko TV and the two will air exclusive Nollywood content. iRoko Play will be available on the Classic bouquet on Channel 22 and has women aged over 25 as the target market while iRoko Plus will be available on the Unique bouquet and its latest Nollywood flicks will target both women and men from the age of 18 going up.
The African Movie Channel series will feature African content including Nollywood movies, drama, comedy and soap operas from all corners of the content. Startimes promises to be introducing at least one new series every 3 months so as to maintain a balance between popular and fresh content and keep its audience glued to their TV sets. Startimes Zone on the other hand will be a general family channel that will have content for the kids as well as Hollywood action films, drama and telenovelas. It will be available on the Classic bouquet.
The Sports Focus channel represents the Pay TV company’s aggressive push into a market that has for long been dominated by Multichoice’s DSTV Supersport channels. It will screen the latest in sports news and will be available on the Nyota bouquet. Startimes is promising to offer more content for sports fans in the country with another sports channel expected to be added to its growing lineup soon.
