I am a fan of Tinder and the vanity that comes with swiping left or right once the deck of photos pops up the screen. Tinder is an app that lets you meet people based on your existing social networking data from Facebook to locate people in the immediate vicinity, tell you a bit about them, whether you have any friends in common and (most importantly) show you a picture.
A study by firm GlobalWebIndex claims that almost a third of all Tinder users are married! The study also claims that women are using the service to cheat on their partners more than men.Of all Tinder Users, Men outnumber women 60-40 but its the women making the most out of the service. The study continues to say that 50% of women users were in stable relationships while 40% of them married probably to a man who has no idea Tinder exists. The survey was conducted on 47,000 users of the App. The study also found that only 1% of internet users were using Tinder with Ok Cupid, Match.com and Chinese dating site Jiayuan still leading.
Tinder claims to have matched billions of online daters, with its daily number of swipes often surpassing a billion. Tinder is actually working on turning itself into a ‘social discovery platform’ following the interesting data. In addition, the service has added ad-based models to its free service and introduced a paid up premium service to cash in on the wave.