Safaricom Repackages PostPay Bundles With New Advantage Plus Offering

Bob Collymore Safaricom

A while back, Safaricom introduced a post pay package called Karibu Postpay bundle. Through Karibu Tariff, subscribers would for Kshs. 1,000  receive 900 minutes talk time for on-net calls, 100 minutes for off-net calls, 100 megabytes of data and 100 on-net SMS. It also had the Kshs. 2,500 package offering subscribers 2,200 minutes for Safaricom-to-Safaricom calls, 300 minutes to rival networks, 250 megabytes of data and 250 on-net text messages. Safaricom also introduced an expiry cap of 30 days for the offering besides limitation on usage of minutes to on-net. In addition, the data offering was low forcing subscribers to spend on buying mobile internet data.

Safaricom has now repackaged the product, with the launch of a new bundle called the Advantage Plus offering new rates, with improved data offering and removal of limitations allowing users to use their resources across networks. The new bundle presents a different pricing point ranging from between Kshs. 2,999 for the entry level and Kshs. 9,999. The package also allows subscribers to sign up for the service using their phones, without needing to go into a retail outlet. One will just dial *100# from their PrePay lines or *200# from their PostPay lines to subscribe to the Advantage Plus. The plan will be available on a 30-day basis with no roll over of unused resources.

Safaricom plans to retain the Karibu Postpay package for the existing clients,  with those who wish to migrate doing so voluntarily. Those who migrate will have their existing resources migrated to Advantage Plus, based on the existing expiry periods. The package is of course a big boon for subscribers, who Safaricom estimate will number 700,000 by December 2015. Below are the proposed pricing points for the new post pay bundle offering.

Monthly Fee and Resources Advantage Plus Superior – Kshs.2,999 Advantage Plus Premium – Kshs. 4,999 Advantage Plus VIP- Kshs. 9,999
Local Minutes- All Networks 1,500 3,000 9,000
Local SMS- All Networks 1,500 3,000 9,000
Data 3 GB 6 GB 18 GB