At the start of July, Apple started running a promo that took swipes at its competitors while praising its own iPhone’s uniqueness thanks to the strict hardware-software integration. Smartphones from competitors like Samsung and others do not enjoy this advantage thanks to their use of Google’s mobile operating system, Android. They manufacture the smartphones and then get the operating system from Google, add a tonne of modifications and then release it to the market.
This is an iPhone and unlike most smartphones, we design the hardware part and the software part.
So the hardware part makes the most of the software part and the software part makes the most of the hardware part.
When you design the whole phone, all the parts work together as one amazing part.
If it’s not an iPhone, it’s not an iPhone.
For some time, Apple has gone unchallenged on that. While it is true that the Apple iPhone features a tight integration between the hardware and the software, smartphones from competitors like Samsung, thanks to the almost limitless capabilities of Android can be made to do just about anything. From endless customization options to the variety that they provide, they have their strengths. It is these strengths that Samsung sought to remind the word in its own rebuttal of the earlier iPhone promos.
Have a look at these two Apple promos:
Then have a look at what Samsung countered with:
Apple is currently in the process of receiving pre-orders for its latest iPhones which go on sale next weekend and the company has confirmed that it has already received 10 million pre-orders. Samsung on the other hand already has its latest Galaxy S6 Edge+ in the market and is banking on that device and the Galaxy Note 5 to be able to get some of the market share it has lost since Apple made the dramatic shift to bigger iPhones last year and the saturation of the premium smartphone market.