It’s a new year. It’s also the year that we finally get to see one of the most iconic mobile phone brands from the last 20 years, Nokia, make a comeback after briefly exiting the scene not so long ago.
We already know several aspects of the Nokia comeback. Like the fact that it will be HMD Global, and not really the Espoo-based Nokia of old, that will be driving the brand’s agenda with FIH Mobile, a subsidiary of electronics contract manufacturing company Foxconn, delivering the hardware from China. We also know that Nokia is way past its Windows detour and all Nokia-branded mobile devices will be powered by Android as the brand tries to find its way to the mainstream mobile market, again.
What we don’t know, however, is exactly how it plans to go about trying to woo customers who may have long moved on to other mobile brands in Nokia’s absence. There hasn’t been much in the public domain about what we may see from Nokia once it re-enters the mobile market save for a few unreliable leaks that often contradict each other. Thanks to one of the partners that will be involved in distributing Nokia devices in Malaysia, we may have a rough idea. We may see up to 7 different models of Nokia-branded devices running Android this year if the information that was revealed is to be relied upon. These models will cover both the high-end and mid-range market spectrums.
Thanks to one of the partners that will be involved in distributing Nokia devices in Malaysia, we may have a rough idea. We may see up to 7 different models of Nokia-branded devices running Android this year if the information that was revealed is to be relied upon. These models will cover both the high-end and mid-range market spectrums.
6-7 models in its first year may not be such a bad number for Nokia and if well-handled, could yield huge returns for the once popular mobile brand. On the other hand, with the likes of Samsung releasing a new Android smartphone nearly every other fortnight, the Nokia brand will need more than half a dozen new smartphone models and banking on nostalgia to truly make a mark this year.
