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Safaricom Teased Their New Logo on Twitter and Things Went Downhill from There

Saruni Maina by Saruni Maina
June 19, 2017
in Entertainment
Reading Time: 1 min read
254
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Safaricom New Logo

Safaricom New LogoFollowing the repositioning of Safaricom from a telecommunications brand to a “digital lifestyle enabler”, the company went ahead to update its new logo on Twitter. At first, the company posted a hideous logo that was met with hilarious comments:

 

#NewProfilePic pic.twitter.com/O20413XiZZ

— Safaricom PLC (@SafaricomPLC) June 17, 2017

The comments started streaming in:

I dont like where this is going guys. Stop it and go back or do better. Next it will be just half of that red thing ama? pic.twitter.com/1fqVdpJhkD

— dexxegpt (@dexxe) June 17, 2017

Nani alikula pesa ya logo, hapa mumewezwa

— DIGITOUCH TECH (@KizaziTech) June 18, 2017

Which version is this, maybe you downloaded the wrong one

— DIGITOUCH TECH (@KizaziTech) June 19, 2017

This comment got our intern all worked up…

I see you recognized your interns work…

— Girl Hiker (@_marsha_k) June 18, 2017

Then there were those who couldn’t find the words to express their disappointment…

https://twitter.com/_ojow/status/876163100373913606

Then came the comparisons to the recently rebranded Telkom Kenya:

How Telkom Kenya is looking at safaricom. But they should have atleast started a Logo challenge pic.twitter.com/NxxeCE4iBo

— Zeddy (@ZeddyShizzle) June 17, 2017

Lol…worst design ever!! Telkom must be laughing at this!

— Kenchan (@Mburuslee) June 17, 2017

You realize at this stage your logo becomes a true copy-paste of ur fore-father #Telkom. Your most recent logo at least tried to hide it pic.twitter.com/yNGIlWUnuY

— Compadre (@samloffee) June 18, 2017

Realizing that things were going downhill, Safaricom decided to downplay their #NewProfilePic tweet as a prank, but did it work?

Now that we have got your attention …….. pic.twitter.com/vLZpNLxWjN

— Safaricom PLC (@SafaricomPLC) June 17, 2017

Here is our new logo. #Twaweza pic.twitter.com/yhElxZNT7D

— Safaricom PLC (@SafaricomPLC) June 17, 2017

I guess not, because shade was thrown all over:

https://twitter.com/kateakoth/status/876196848511463426

https://twitter.com/obachi_alfy/status/876409731694428160

Translated to “it looks like a political party logo”

This logo looks like a draft of the Original Logo. 😒

— KG Brian (@kgbrian_) June 18, 2017

https://twitter.com/junnoo_/status/876173620556554240

Despite the shade, there were some little rays of love for the new logo:

Consistently amazing and beautiful!

— Abdinoor Aden™ (@Abdynoor) June 18, 2017

Nice!! Sharing the Kenyan Spirit #Twaweza

— Andranda (@McKanyanga) June 18, 2017

Whether you love the new logo or not, the “new” Safaricom wants to meet your [Kenyans] dreams, aspirations and your wildest imaginings (Bob Collymore’s words, not mine).

Well, Kenyans just wanted cheaper mobile data but a new logo is fine, I guess.

Tags: Safaricom
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Saruni Maina

Saruni Maina

I Google Bing until it Yahoos! | Email: [email protected]

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