Following the repositioning of Safaricom from a telecommunications brand to a “digital lifestyle enabler”, the company went ahead to update its new logo on Twitter. At first, the company posted a hideous logo that was met with hilarious comments:
#NewProfilePic pic.twitter.com/O20413XiZZ
— Safaricom PLC (@SafaricomPLC) June 17, 2017
The comments started streaming in:
I dont like where this is going guys. Stop it and go back or do better. Next it will be just half of that red thing ama? pic.twitter.com/1fqVdpJhkD
— dexxegpt (@dexxe) June 17, 2017
Nani alikula pesa ya logo, hapa mumewezwa
— DIGITOUCH TECH (@KizaziTech) June 18, 2017
Which version is this, maybe you downloaded the wrong one
— DIGITOUCH TECH (@KizaziTech) June 19, 2017
This comment got our intern all worked up…
I see you recognized your interns work…
— Girl Hiker (@_marsha_k) June 18, 2017
Then there were those who couldn’t find the words to express their disappointment…
https://twitter.com/_ojow/status/876163100373913606
Then came the comparisons to the recently rebranded Telkom Kenya:
How Telkom Kenya is looking at safaricom. But they should have atleast started a Logo challenge pic.twitter.com/NxxeCE4iBo
— Zeddy (@ZeddyShizzle) June 17, 2017
Lol…worst design ever!! Telkom must be laughing at this!
— Kenchan (@Mburuslee) June 17, 2017
You realize at this stage your logo becomes a true copy-paste of ur fore-father #Telkom. Your most recent logo at least tried to hide it pic.twitter.com/yNGIlWUnuY
— Compadre (@samloffee) June 18, 2017
Realizing that things were going downhill, Safaricom decided to downplay their #NewProfilePic tweet as a prank, but did it work?
Now that we have got your attention …….. pic.twitter.com/vLZpNLxWjN
— Safaricom PLC (@SafaricomPLC) June 17, 2017
Here is our new logo. #Twaweza pic.twitter.com/yhElxZNT7D
— Safaricom PLC (@SafaricomPLC) June 17, 2017
I guess not, because shade was thrown all over:
https://twitter.com/kateakoth/status/876196848511463426
https://twitter.com/obachi_alfy/status/876409731694428160
Translated to “it looks like a political party logo”
This logo looks like a draft of the Original Logo. 😒
— KG Brian (@kgbrian_) June 18, 2017
https://twitter.com/junnoo_/status/876173620556554240
Despite the shade, there were some little rays of love for the new logo:
Consistently amazing and beautiful!
— Abdinoor Aden™ (@Abdynoor) June 18, 2017
Nice!! Sharing the Kenyan Spirit #Twaweza
— Andranda (@McKanyanga) June 18, 2017
Whether you love the new logo or not, the “new” Safaricom wants to meet your [Kenyans] dreams, aspirations and your wildest imaginings (Bob Collymore’s words, not mine).
Well, Kenyans just wanted cheaper mobile data but a new logo is fine, I guess.
