Telkom Kenya is pushing its #FormNi50 campaign that was launched more than one month ago. The promotion was launched to highlight the telco’s key strides it made after addressing a couple of issues that plagued its previous business model under the name of Orange Kenya. Other than amassing near 4 million customers (which makes it Kenya’s third largest carrier by numbers), Telkom Kenya revived Orange Money that is now referred to T-Kash. The mobile financial service launched with unique elements that have not been implemented by any local rival before as we discussed in this post.
Switching to FormNi50, we managed to get hold of three winners from a fortnight ago in a bid to hear what they had to say after bagging a brand-new Toyota Belta.
Samuel Mwangi Gichuiri, a 23-year old student at Nairobi’s Kenya Medical Training College (KMTC) lauded the telco’s approach in launching several products that are appealing to the youth. His circle of friends and family use Telkom owing to affordable call rates. While it has been all rosy for as long as he has used the operator, he’s limited to 3G services in his neck of the woods, something that can be attributed to the not-so-robust Telkom’s LTE coverage across the country save for a handful of towns. On the bright side of things, the operator is underway to bolster its offerings across the country with infrastructural upgrades.
Nonetheless, Sam plans to put his vehicle on road for e-taxi services. His also mentioned that Taxify will be his first choice.
We also contacted Monice Mumbi Mugwe, a 19-year old student at Coop University. In our brief phone interview, she revealed that she was finalizing registrations to put her spanking new Belta on the road for… you guessed it – Uber services. She is the third person who has taken the e-taxi route, which makes sense to a lot of Nairobians who have since noted the benefits of embracing a non-traditional approach to the cab business that was spurred Uber that launched locally a few years ago.
The last person we contacted is Tobias Rotich, a 26-year old Kericho resident whose sources livelihood from agri-business. Mr. Rotich, who still tops up his line daily plans to use his vehicle to make frequent and timely visits to his farm in Molo. At the same time, he plans to distribute his produce to markets, an activity that will cut charges incurred prior to owning a vehicle.
The promotion will close in a few days’ time after a 10-week marathon that will see a total of 50 new car owners thanks to #FormNi50.