If you’re in the tech space and want to leverage a blog for your business, products, and/or services, there has never been a better time. Blogs are still a great way to leverage new keywords, increase online visibility, as well as introduce your business to a new audience.
Before beginning your blogging journey, you should first know how to start a blog. It’s a little more in-depth than just adding a blog page to your tech website. You need to deliver a great user experience, images, and a sidebar with your social media, past posts, and any calls to action you want to use to convert blog visitors.
And once you have a good looking blog page in place, the work doesn’t stop there. You will need to employ a number of tech blogging tips to ensure you are capturing traffic. Not to mention the right traffic for your tech niche. The following tech blogging tips can serve as your roadmap to blog growth and success. Let’s dive in!
1. Compile a robust list of keywords you want to rank for on Google
Keywords are still important, especially when it comes to blogging. One of the primary purposes of blogs is to capitalize on keywords that are related to your business, products, and/or services in combination with your website copy. In tech, you can also use trending technology and innovation related keywords to drive more website traffic.
However, there is a method to keyword research and use. For instance, you want to use a number of primary and secondary keywords in your blog posts to get more traction on Google SERPs. Apple iPhone could be a great primary keyword with model and specifications added to the post as secondary keywords.
And to make blogging life easier, you should compile a list of 50 keywords in order to create a content calendar and post titles around the keywords. This could give you enough content ideas for a month or two.
2. Backlinks are not just for your website
Blog posts should have keywords, but they also need to have a few backlinks pointing toward the post as well. Backlinks are a big time ranking signal for Google, regardless of what Google says about them. However, not all backlinks are created equal.
To give your blog post traction on Google, you should create images, graphs, and get quotes others will share in their blogs and point back to your post as a source. This is one method. The other method is to use backlink strategies, such as guest posting and using your own blog post as an example in the guest post. There are plenty of backlink tips and tricks, so do a bit of research to net a few backlinks for each blog you post.
3. Ensure your blog posts load fast on all devices
You have probably done your due diligence when it comes to website speed and load time. But what about your individual blog posts? Speed is a very important metric for two very specific reasons. First, Google will rank a blog higher if it has no page load issues. If it does, the post may be far back in SERPs, regardless of keywords and backlinks.
The second reason why blog post load time is important is user experience. You’re writing and posting blogs because you want more online users to see your blog and visit your website. If the blog post loads slow, a user will abandon it and find another source of information.
4. Know your blog writing limitations and don’t be scared to outsource
If you are not a writer, or not sure how to write online posts, it is important to be honest with your limitations. Yes, you can certainly learn how to write a blog post, but if time is not on your side, it may be best to outsource. Professional blog writing exists, because there are little idiosyncrasies each blog must adhere to.
For instance, keywords need to be in certain places in the blog, like the title, first 100 words, and in a subheading. You also need to know about H1 and H2 tags. Bullet points are also useful, as is external linking. These are all aspects a pro blog writer knows well.
Are you ready to take your tech blog to the next level?
The above tech blog tips are only scratching the surface. They are, however, very important when it comes to growing your blog into a successful one. These tips can also help you drive more traffic to your business site, thus increasing potential conversions. Do you have a blogging tip? We want to hear from you.