• Latest
  • All
  • How To
Evan Spiegel

Snap CEO Evan Spiegel Is a Big Fan of TikTok and Thinks It Could Become Bigger Than Instagram

January 20, 2020
Nairobi declaration

How Connected Africa Summit 2025 Is Driving Africa’s Digital Transformation

May 30, 2025
kenya-parliament

Parliament Invites Public Feedback on Virtual Asset Bill 2025

May 30, 2025
ConnectedAfrica2025(Day4)-meta-foondamate

Connected Africa 2025 Day 4: FoondaMate and Meta Team Up to Bring AI to Classrooms

May 29, 2025
google-veo-3

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

May 29, 2025
DHgate Tablet Cases deals
iOS 26

Apple Plans Big Rename for iOS and macOS at WWDC 2025

May 29, 2025
University student fined for defamatory Facebook posts

University Student Fined KES 7.5 Million for Defamatory Facebook Posts

May 29, 2025
AI Africa policies database

New Platform Brings All African AI Policies Under One Database

May 28, 2025
POATE 2025

Kenya’s Tourism Sector Grows as Travel Gets Easier Across East Africa

May 28, 2025
sodium-ion battery

Researchers Develop Sodium-Ion Battery That Charges to 80% in 6 Minutes

May 27, 2025
TV Gambling Ads

Regulator Fines Stations Using Religious Shows to Push Gambling

May 27, 2025
Connected Africa Summit 2025

Connected Africa 2025 Day 2: Focus on Digital Inclusion & Cybersecurity

May 27, 2025
whatsapp chatbots

iPad Users May Finally Get a Native WhatsApp App

May 28, 2025
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

Snap CEO Evan Spiegel Is a Big Fan of TikTok and Thinks It Could Become Bigger Than Instagram

George Kamau by George Kamau
January 20, 2020
in News
Reading Time: 3 mins read
263
0
Evan Spiegel

Evan Spiegel

Evan Spiegel, the Chief Executive Officer of Snap Inc, a camera and a social media company that’s responsible for tech products like  Spectacles, a wearable camera and image and multimedia mobile app Snapchat is a big fan of TikTok and thinks it could become bigger than Instagram.

TkTok is a video-sharing social networking service owned by Chinese company Bytedance is a rapidly growing app where users especially Gen Z post short-form videos and best known for its viral dance challenges. The app is already the No. 1 entertainment app on Apple’s App Store(Instagram comes third after YouTube). App Annie ranks the app just behind Instagram in terms of monthly active users. In 2018, Instagram crossed the 1 billion monthly active users. In December, TikTok had 500 million monthly active users

Evan Spiegel on Sunday said that he loved TikTok and that he’s a big fan on the “Bavaria” stage at the annual Digital Life Design Conference in Munich. It’s possible that TikTok could grow bigger than Instagram, he added.

Instagram has already started cloning features from TikTok such as updating Boomerang effects as it tries to catch up with TikTok in terms of creative effects for video.

Mark Zuckerberg has even shared plans to take on the app. “TikTok married short-form, immersive video with browse. So it’s almost like the Explore Tab that we have on Instagram. I kind of think about TikTok as if it were Explore for stories, and that were the whole app … So we have a number of approaches that we’re going to take towards this,” he said in leaked audio recordings.

“We have a product called Lasso that’s a standalone app that we’re working on, trying to get product-market fit in countries like Mexico … We’re trying to first see if we can get it to work in countries where TikTok is not already big before we go and compete with TikTok in countries where they are big, ” he adds regarding Lasso, another standalone app Facebook is working on.

Instagram recently dropped the IGTV homepage button. Very few users were clicking on it and if they were it was by accident so Instagram decided to kill off the dedicated IGTV button. The standalone IGTV app has been downloaded by 1% of Instagram’s members – 1 billion users in the 18 months since launch which is disappointing as in the same period, TikTok received 1.15 billion downloads. Install ads promoted on platforms like Facebook and Instagram have essentially bought users away from its biggest rivals.

“TikTok isn’t about you or what you’re doing. It’s about entertaining your audience. It’s not spontaneous chronicling of your real life. It’s about inventing characters, dressing up as someone else and acting out jokes. It’s not about privacy and friends, but strutting on the world stage. And it’s not about originality — the heart of Instagram. TikTok is about remixing culture — taking the audio from someone else’s clip and reimagining the gag in a new context by layering it atop a video you record,” Josh Constantine of TechCrunch writes on why TikTok is harder to copy than Snapchat and that Mark Zuckerberg misunderstands the huge threat of TikTok.

TikTok is distinct enough that it will be very difficult to shoehorn into Instagram or Facebook, even if they add the remixing functionality meaning that a TikTok clone would have to be somewhat buried in Instagram or Facebook, rebuild a new social graph and retrain users’ understanding of these apps’ purpose at the risk of distracting from their core use cases.

Tags: InstagramSnapSnapchatTikTok
SendShare148Tweet92
George Kamau

George Kamau

I brunch on consumer tech | [email protected]

Related Posts

ID Checks May Soon Be Required for Social Media in Kenya

ID Checks May Soon Be Required for Social Media in Kenya

May 21, 2025
tiktok-ai

TikTok Launches AI Tool to Animate Photos into Short Videos

May 17, 2025
Meta

Meta Criticized Over AI Chatbots’ Disturbing Interactions with Minors

April 28, 2025
Meta CEO Mark Zuckerberg

Zuckerberg Defends Meta in Court Over Instagram and WhatsApp Deals

April 15, 2025
Neptune App

No Followers? No Problem. Neptune Is Changing the Rules

April 15, 2025
Teen restrictions

Meta Expands Teen Accounts to Facebook and Messenger

April 9, 2025

Latest

Nairobi declaration

How Connected Africa Summit 2025 Is Driving Africa’s Digital Transformation

May 30, 2025
kenya-parliament

Parliament Invites Public Feedback on Virtual Asset Bill 2025

May 30, 2025
ConnectedAfrica2025(Day4)-meta-foondamate

Connected Africa 2025 Day 4: FoondaMate and Meta Team Up to Bring AI to Classrooms

May 29, 2025
google-veo-3

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

May 29, 2025
iOS 26

Apple Plans Big Rename for iOS and macOS at WWDC 2025

May 29, 2025
University student fined for defamatory Facebook posts

University Student Fined KES 7.5 Million for Defamatory Facebook Posts

May 29, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

How Connected Africa Summit 2025 Is Driving Africa’s Digital Transformation

May 30, 2025

Parliament Invites Public Feedback on Virtual Asset Bill 2025

May 30, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

Introducing A Brainbox Quiz: Techweez’s Monthly Trivia Night!

More News

New Platform Brings All African AI Policies Under One Database

Kenya’s Tourism Sector Grows as Travel Gets Easier Across East Africa

Researchers Develop Sodium-Ion Battery That Charges to 80% in 6 Minutes

Regulator Fines Stations Using Religious Shows to Push Gambling

Connected Africa 2025 Day 2: Focus on Digital Inclusion & Cybersecurity

iPad Users May Finally Get a Native WhatsApp App

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.