Safaricom Eases Out of Teen Years with Freebies for Customers

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Safaricom CEO, Peter Ndegwa (center) cuts a cake during the official launch of Safaricom @20, looking on from right is Daniel Ndambuki aka Churchill and Abel Mutua (left) at Serena Hotel.

Safaricom is no longer in its teen years, having hit 20 years since it was launched in Kenya back in October 2000.

Today, the operator staged a celebration to commemorate its operations in Kenya after served the state for two decades.

At the anniversary marking, the carrier announced some new products and promotions/freebies for its +35 million customers.


One of the new products is Pochi La Biashara, which will see small business owners separate business funds from their personal wallets. The product has increased security because customers can pay for services without revealing their phone numbers.

Safaricom is now ushering customers to its third of growth with a theme Twende Tukiuke, which implies the operator’s agenda in surpassing the norms and showcasing the power of mobile telephony in transforming lives.

The celebration was attended by CEO Peter Ndegwa, who lauded customers for being true to the network.

“In the past two decades, Safaricom has grown from a telecommunication service provider to a technology company and our customers have been a key part of this journey. We are cognizant that technology and a data-driven economy can further support Kenya’s economic growth and these will be our launchpad for the next 20 years,” said Peter Ndegwa, CEO, Safaricom.

To this end, the operator seeks to become a purpose-led company by 2025. The development will see the corporation continue its innovation tradition, and simplify its offerings in line with its FOR YOU brand catchphrase.

Promotions and goodies

To celebrate this milestone, Safaricom customers will enjoy up to 20 minutes of free calls for the next 30 days.

Customers will be notified of the promotion so that they don’t miss out to reach out to their loved ones and friends.

Customers who have stayed true to Safaricom for the last 20 years will receive 20 GB of data, valid for seven days.

The next 30 days will also be marked by a promotion called [email protected] that will see customers buy 20 minutes and 20 MBs of data at KES 20.

Customers will also receive free 20 minutes to call across all network via personalized Tunukiwa voice offers.

The last two offers can be accessed by dialing *444# and selecting ‘Buy Minutes.’


The operator plans to avail 4G signals across the entire country by December 2020. The operator had planned to achieve LTE coverage in all urban centres in Kenya by December 2019.

Lastly, Safaricom aims to serve more than 1 million businesses and homes with its fibre product by 2025.


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