Safaricom’s BLAZE BYOB 5th Edition Program is Live

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Safaricom has launched the 5th edition of the BLAZE Be Your Own Boss youth engagement program. This time’s installment includes a digital summit that is looking forward to working with the youth aged between 18 and 26 years.

The show will feature 12 summits, and as said, it will be conducted on virtual channels, unlike past events. This is due to the pandemic that is yet to be contained.

The first set of participants will engage and learn from various mentors, including stylist Brian Babu, digital content creator Joanna Kinuthia, and social entrepreneur Kennedy Odede, to mention a few.


Each summit focus on a given thematic area. The first round is themed around ‘Transformation.’

Furthermore, the session will involve imparting the youth with the right mix of knowledge and practical skill to become self-dependent and change agents in the society.

Incoming summits will be themed around topics such as innovation, networking and overcoming setbacks.

The digital summits are part of Safaricom’s Twende Tukiuke campaign and seek to provide a platform for the youth to connect, learn and showcase their talent while engaging with mentors and curated content.


The shows will be broadcasted on social media platforms, including BLAZE Kenya’s Facebook, YouTube and Twitter pages.

“In the 4th edition of BYOB, we reached over 150,000 youth across the country. By going digital, we want to leverage the popularity of social media to reach more young people and challenge them to go beyond what is thought possible and achieve their dreams,” said Peter Ndegwa, Chief Executive Officer, Safaricom.


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