Looks like the grass is going green for Honor after Huawei sold the sub-brand for reportedly $15 billion to a Chinese consortium led by the Shenzhen government and Honor distributor Digital China.
Honor will now operate independently and even Huawei’s founder Ren Zhengfei welcomed them as their new rivals in the ever competitive global smartphone market.
The separation now gives Honor an upper hand as they can now access smartphone components – hardware and software that they couldn’t when they were under Huawei as Honor can now source them without having to worry about U.S Trade sanctions.
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With this new lease in life, Honor is now reportedly working on a new smartphone lineup that will run on Google’s apps and services.
The Russian news site Kommersant reports that Honor will also use Qualcomm processors instead of Huawei’s Kirin chips. Both companies are already in talks to use 5G Snapdragon processors in the new lineup.
Honor will probably launch the new smartphones after launching the upcoming V40 series this year. Honor will either rebrand the Honor 40 and X11 series or come up with an entirely new letter or series.
Getting support for Google’s apps and services will probably make the company venture into new markets like Kenya but we’ll see.
Honor joins other sub-brands who have gone independent in recent years including Redmi and POCO from Xiaomi, realme from OPPO and iQOO from vivo.