Deezer Ends Free Tier, Eyes Going Public With a $1.16B Valuation

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Deezer App

French music streaming platform Deezer has ended its free subscription plan. The company had been notifying subscribers in their free tier that they’re ending Deezer Free on the 19th of April.

The free subscription plan was supported by ads that played in between songs and now Deezer wants its free subscribers to start paying for either Premium or Family.

If you’re still in Deezer Free, you can now only listen to 30-second clips.


The two paid subscription plans allow for offline listening, Hi-Fi sound and ad-free music.

Deezer Family allows you to add 6 accounts with simultaneous listening on multiple devices. You’ll be charged Sh547 for this plan (with a one-month free trial)

Deezer Premium lets you play any track ad-free and offline streaming for Ksh 547 too.

Supported payment options in Kenya include PayPal, Visa/Mastercard, MPESA, Airtel Money or even Equitel.

Sadly, the Student plan isn’t available in the country.

The streaming platform founded in 2007 recently struck a SPAC(special-purpose acquisition company) deal with Paris-listed I2PO with the aim of going public at a $1.13 billion valuation.

The Paris-based Spotify rival generated $434 million last year. Deezer takes a 2% share in the global music streaming market with 9.6 million subscribers.

Spotify, Apple Music and Amazon take the lion’s share with 31%, 15% and 13% respectively.

“What we’re trying to do with our partners is replicate the Apple and Amazon strategy, but we bring the music product and they bring the user base, so together we can replicate that model. We need to compete against them and our partners need to compete against them, and together we can compete better,” said Deezer CEO and board director Jeronimo Folgueira.

Other Options

Spotify

Spotify still has its free plan with ads in between. Subscriptions for its Premium plan start at Ksh 299 per month. Premium Duo plan starts at Ksh 389 and Premium Family starts at Ksh 479 for a family of six.

Payment plans include Credit/debit card, PayPal or MPESA.

Apple Music

Apple Music has no free plan. Its Premium plans for students, individuals, and Family start from Ksh 163, Ksh 327, and Ksh 547 respectively.

Boomplay

Boomplay has a free plan and its premium plan starts at Ksh 199.

Mdundo


Mdundo’s subscription plan starts at Ksh 100.

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