Bookmarking service Pocket has been in existence for a long time. The app, which can also be accessed on the web allows its users to save an article for a later read. At the same time, Pocket allows users to access the saved content without the need for an internet connection.
Back in 2017, Pocket, which was previously known as Read It Later was acquired by the Mozilla Corporation. Mozilla, which is widely known for its browser, Firefox, then integrated Pocket on the same browser.
Now, Mozilla has officially launched Pocket in Kenya following a partnership with Aga Khan University. The idea is to ensure that local content is curated and distributed to optimize the user experience of its users.
As said, content saved in Pocket is stripped of ads and formatting which limits memory storage needs and users can also control how much memory they allow Pocket to use.
Furthermore, and according to Mozilla, downloads are only possible over Wi-Fi to meet the needs of cost-conscious users who often have limited bandwidth.
The latest data from the CA reveals that the total internet and broadband subscriptions in Kenya stand at 46.5 million and 30.2 million respectively.
This is thanks to the growing advancements in network, accessibility of cheaper smartphones, and data plans, making Pocket a timely accomplishment as it grows both relevance and reach for the ordinary Kenyan subscribers.
The app can be downloaded on Android and iOS devices. It comes as a default feature in Mozilla browsers.
“We believe in an Internet that puts people first, where individuals can shape their own experience, are empowered, safe, and independent. Through Pocket, we are empowering people to discover, organize, consume, and share content that matters to them. The ability for users to save articles to “read it later” will be transformative. We believe that together with our Kenyan partners we will keep making the App better for Kenyans,” said Pocket Vice President & General Manager Mozilla, Matt Koidin.
“The Aga Khan University’s Media Innovation Center has partnered with Mozilla to identify and work with a team of curators who have put together fascinating and exceptional content from East Africa. For the first time, we have a series of collections from outstanding Kenyan curators who bring fresh perspectives from Kenya and East Africa” says Dr. Njoki Chege, Director, Media Innovation Center.