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Here’s Why Twitter Couldn’t Launch an OnlyFans Competitor

George Kamau by George Kamau
August 31, 2022
in News
Reading Time: 3 mins read
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Twitter

When compared to other social platforms, Twitter is very lenient towards adult content. It was this very reason that they wanted to monetize adult content on the platform by letting adult content creators sell subscriptions and Twitter takes a cut like its Super Follows feature.

Twitter would earn so much revenue if it had gone ahead with this idea as OnlyFans is predicted to get $2.5 billion in revenue – this is half what Twitter got from last year.

Twitter began the Adult Content Monetization project. If this were to ever go live, advertisers would shun using the platform but the revenue hit would be covered by the cut Twitter would make from the OnlyFans-style paid subscriptions.

Twitter even formed a Red Team to ensure this project met all health and safety measures. The team found out that Twitter was struggling to remove Child Sexual Abuse Material(CSAM). An internal report from last year found that Twitter was using old systems for keeping up and removing child sexual exploitation material.

“We have weak security capabilities to keep the products secure,” wrote the red team.

Launching the ACM project would make it even harder to track illegal content and so Twitter scrapped off this idea.

Child sexual exploitation material is still prevalent on Twitter as seen in internal documents obtained by The Verge and Twitter this doing little to fix this.

The company has failed to push resources to detect, remove and prevent child sexual abuse material.

“Teams are managing the workload using legacy tools with known broken windows. In short (and outlined at length below), [content moderators] are keeping the ship afloat with limited-to-no-support from Health,” reads the February 2021 report from the company’s Health team.

Go read the whole story here.

As an adult creator, this problem could have been solved with implementing ID/verification for those wanting to sell adult content.

Sex workers have long had solutions for it, and while I don't agree there'd be growing pains, it's sad external factors stopped this project. https://t.co/1Jidazba5y

— Gwen Adora ☀️ (@GwenAdora) August 30, 2022

at least it means twitter won’t be cynically capitalizing on sex workers’ censorship from their own platform by segregating them in a red light district the platform can profit from https://t.co/H9lHcGJhsw

— Melissa Gira Grant (@melissagira) August 30, 2022

this seems like a good advertisement for having a red team https://t.co/ngpRoSAFY8

— Will Oremus (@WillOremus) August 30, 2022

One of the big social platforms is gonna come out with an OF competitor eventually and it’s gonna be weird. https://t.co/QTnjLKu3Wa

— Michael Kaplan 🇮🇱 (@OfficialKappy) August 30, 2022
https://twitter.com/stevekovach/status/1564614955680374794

I’ve argued that the combination of Super Followers and the fact that Twitter already allows hardcore pornography made it an obvious move that they compete with OnlyFans.

Turns out they had plans to do so but couldn’t police CSAM so shut down the effort.https://t.co/mZAcy8HZtF

— Dare Obasanjo🐀 (@Carnage4Life) August 30, 2022
Tags: X (Twitter)
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George Kamau

George Kamau

I brunch on consumer tech | [email protected]

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