Samsung Second in Q4 Smartphone Market Share, Top Vendor for 2022

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Samsung Galaxy Z Fold 3 vs Samsung Z Fold 4
Samsung Galaxy Z Fold 3(left) and Samsung Z Fold 4(right)

A report by Canalys has revealed that in Q4 2022, global smartphone shipments decreased by 17% compared to 2021.

Shipments for the entire year of 2022 decreased by 11% and added up to less than 1.2 billion.

Apple regained the top spot in Q4 and had its highest market share ever at 25%, although it faced difficulties in production and demand.

Samsung was second in Q4 with a 20% market share but was the largest vendor for the entire year.

READ MORE: Samsung Dominates Foldable Smartphone Market with 82% Market Share in 2022

Xiaomi remained in third place, but its market share dropped to 11% in Q4, mainly due to issues in India.

OPPO and vivo were the fourth and fifth largest vendors with 10% and 8% market shares respectively.

Summary

Worldwide smartphone shipments and growth

Q4 2022

VendorQ4 2021 market share (%)Q4 2022 market share (%)
Apple2325
Samsung1920
Xiaomi1311
OPPO910
vivo88
Others2826
Source: Canalys

Worldwide smartphone shipments and growth

2022

Vendor2021 market share (%)Q4 2022 market share (%)
Samsung2022
Apple1719
Xiaomi1413
OPPO119
vivo109
Others2828
Source: Canalys

Quotes

“Vendors will approach 2023 cautiously, prioritizing profitability and protecting market share,” said Canalys Research Analyst Le Xuan Chiew. “Vendors are cutting costs to adapt to the new market reality. Building strong partnerships with the channel will be important for protecting market shares as difficult market conditions for both channel partners and vendors can easily lead to strenuous negotiations.” 

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Kenn Abuya is a friend of technology, with bias in enterprise and mobile tech. Share your thoughts, tips and hate mail at [email protected]