A report by Canalys has revealed that in Q4 2022, global smartphone shipments decreased by 17% compared to 2021.
Shipments for the entire year of 2022 decreased by 11% and added up to less than 1.2 billion.
Apple regained the top spot in Q4 and had its highest market share ever at 25%, although it faced difficulties in production and demand.
Samsung was second in Q4 with a 20% market share but was the largest vendor for the entire year.
READ MORE: Samsung Dominates Foldable Smartphone Market with 82% Market Share in 2022
Xiaomi remained in third place, but its market share dropped to 11% in Q4, mainly due to issues in India.
OPPO and vivo were the fourth and fifth largest vendors with 10% and 8% market shares respectively.
Summary
Worldwide smartphone shipments and growth
Q4 2022
| Vendor | Q4 2021 market share (%) | Q4 2022 market share (%) |
| Apple | 23 | 25 |
| Samsung | 19 | 20 |
| Xiaomi | 13 | 11 |
| OPPO | 9 | 10 |
| vivo | 8 | 8 |
| Others | 28 | 26 |
Worldwide smartphone shipments and growth
2022
| Vendor | 2021 market share (%) | Q4 2022 market share (%) |
| Samsung | 20 | 22 |
| Apple | 17 | 19 |
| Xiaomi | 14 | 13 |
| OPPO | 11 | 9 |
| vivo | 10 | 9 |
| Others | 28 | 28 |
Quotes
“Vendors will approach 2023 cautiously, prioritizing profitability and protecting market share,” said Canalys Research Analyst Le Xuan Chiew. “Vendors are cutting costs to adapt to the new market reality. Building strong partnerships with the channel will be important for protecting market shares as difficult market conditions for both channel partners and vendors can easily lead to strenuous negotiations.”
