Mobile phone manufacturer itel has just announced its newly enhanced after-sales policy that will now include an extension of warranty coverage for its feature phones to 24 months from its previous 12 months across the company’s Sub-Sahara African (SSA) markets.
This means customers of itel devices will be able to access after-sale services including repair up to two years after purchase.
The company states that this new upgrade is designed to set itself apart from industry competitors as well as continue to provide trusted services and support to its customers across the SSA region.
The warranty enhancement is part of the manufacturer’s position as a brand with a steadfast commitment to prioritizing consumer satisfaction and valuing long-term loyalty among its users.
itel reiterates that its goal has been to embody not only affordability but also practicality, tailored to the diverse needs of users in tier 3 and tier 4 markets across SSA. The firm has earned the prestigious titles of the global No.1 feature phone brand and No.1 feature phone brand in SSA markets for an unprecedented five consecutive years.
“As always, itel remains dedicated to transparency and tries to ensure that consumers are fully informed. While after-sales service policies vary by country and product, consumers are encouraged to refer to local policies for detailed information,” the statement reads.
“Starting its business journey in 2008, itel has deep roots in Sub-Saharan Africa markets for over 15 years. Throughout its journey, it has always aimed to stand behind the quality of its products and build enduring relationships with its consumers.”
itel also emphasizes its mission of consistently providing reliable and affordable products and services in emerging markets, and continuing to redefine industry benchmarks.
It will be interesting to see if the company’s competitors respond with warranty policy upgrades of their own in the region.
