Google’s Gemini AI chatbot has rapidly expanded its global user base, reaching over 350 million users by March 2025.
According to data revealed during the ongoing U.S. antitrust trial against the company, this is a remarkable increase from just nine daily active users in October 2024.
The growth of Gemini can be attributed to Google’s strategic integration of the AI chatbot with Samsung devices, Google Workspace applications, and the Chrome browser.
Google has entered into a two-year agreement with Samsung, involving substantial monthly payments and a share of ad revenue, to have Gemini pre-installed on Samsung devices. Internal documents presented during the trial suggest that Google considered even more restrictive distribution agreements, potentially requiring partners to preinstall Gemini alongside Search and Chrome.
Despite this rapid growth, Gemini still trails behind competitors in the AI chatbot market. OpenAI’s ChatGPT reportedly had approximately 600 million monthly active users as of March 2025, while Meta’s AI chatbot reached around 500 million monthly active users.
The integration of Gemini into Samsung devices and Google’s suite of applications has raised concerns among regulators. The U.S. Department of Justice argues that such practices could extend Google’s dominance in the search market to the emerging AI sector, potentially stifling competition.
Similarly, the European Union’s antitrust regulators are investigating whether Google’s deal with Samsung hinders rival chatbots on Samsung smartphones.
In response to these concerns, Google has proposed a three-year restriction plan that would not force its partners to distribute the Gemini Assistant chatbot in the U.S., offering more flexibility in setting default search providers.
However, the U.S. Department of Justice seeks broader interventions, including potentially forcing the sale of the Chrome browser and requiring Google to license its search data to competitors.
