Tag: Influencer

Vikas Mehta, CEO Ogilvy Africa - Ogilvy InfluenceO

Ogilvy’s New Platform to Give Nano and Micro-Influencers a Seat at the Big Table

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Influencer marketing has been the fastest-growing digital customer acquisition channel in recent years. The creator economy is a multi-billion dollar market but the playing...
Social Media Influencer

When Failure to Influence is More Rewarding: A Short Story

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Marketing. Advertisements. Influencer mentality. These terms and their associated actions can be described differently depending on who you ask. In fact, it can be...

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