M’loyal today has more than 5 million consumers on its network. It is present at more than 10,000 Point of Sale terminals tracking loyalty and redemptions of consumers across leading brands in the country. “Indian retail industry has been operating in a monopolistic world with less competition and not so demanding consumer. The landscape is changing now. With new brands coming in and Indian consumers becoming selective, there is a need to acquire your own customers, know them, track customer behaviour and engage them with relevant offers. ” Vineet Narang, CEO, MobiQuest said, “M’Loyal, allows brands to build a database of most relevant and visiting customers, tag each customer bill to identify, track and measure customer pulse.”
According to Sabina Kamal, COO of MobiQuest, an enterprise mobility solutions company, “We are enhancing our technology and analytics engine all the time and are honoured to achieve this award. It will motivate our team to do much more innovative stuff in this emerging area of Mobile Loyalty, Couponing and Analytics.”
MobiQuest has two mobility platforms, M’apps and M’loyal, the former enables last mile data capture using mobile devices while the latter is a mobile loyalty platform. MobiQuest has created one of its kind Loyalty & Customer Acquisition infrastructure to help brands acquire customers at their POS, Social Media, Web & Shop in Shop formats using handheld devices. M’loyal is a comprehensive platform combining tools across media to analyze consumer purchase patterns and increase redemptions and repeat purchase for the brand.
