Things are looking up for Huawei which is on a growth streak. This is after clinching third position in smartphone marketshare and sales globally and maintaining this. They are also growing while at it. Huawei today reported that they hit 34.27 million units in smartphone shipment in the first half of 2014. This effectively made more than half of the devices sold by the Consumer Business Group division of Huawei which shipped 64 million devices. That is a 62% growth year on year while the big players like Samsung and Apple seem to have plateaued.
Huawei attributes the growth to devices like Huawei Ascend P7 and Huawei Ascend Mate 2 4G which have picked up steam among consumers with Huawei previously reporting sales of 1 million Ascend P7 devices a month. Huawei did up it’s smartphone design and development game as exhibited by the Ascend P6 and Ascend P7, the latter which was launched earlier this year in France and is already selling in 70 markets. The Ascend Mate has seen it’s position cemented at the mid range to high end in 4G markets.
Read: Huawei Ascend P7 Review
Asia, Latin America, Middle East and Africa count as the high growth markets for Huawei accounting for 20.5 million smartphone shipments in the first half. This is 85% year on year increase and this doesn’t seem to be slowing down. Huawei is bent on tackling the European market where it has percentages of around 3% in markets such as Germany and Spain where the company considers growth areas. They set a target of 5% in a near future. Huawei launched the Ascend P7 earlier this month in Kenya, making this the second country to launch in Africa after South Africa.
Part of the contributors to growth of Huawei include great partnerships with mobile carriers around the markets they sell to and Europe launch saw a huge partnership with Orange that saw the big European markets covered. This and also a concerted effort to drive their smartphones as opposed to previously where the company was a bit laid back smartphone-wise.
