Earlier Monday morning, Manoj Changarampatt, Samsung Electronics East Africa director of Mobile and IT was interviewed at Capital FM and I decided to tune in. That is one man who drops insights every time he talks, so you do not want to miss his talks and interviews. Of course the thing that took centre stage is the recently launched Samsung Galaxy Note 4 and companion accessories like the Gear S and Gear Circle.
Manoj was very enthusiastic as he talked about his devices, indicators that they are performing quite well. Going by recent information that we came by, the device had sold out in Kenya on the first weekend of sales but he confirmed that stock had since been replenished and is still there. Manoj spoke on why the Galaxy Note 4 is quite a darling saying that a year after the launch of the Galaxy Note 3 which is a market leader in the phablet market, Samsung has collected a lot of user feedback. This is feedback from various user segments and they used all this data in developing the next device that went on to be loved even more.
“Samsung has this resilience specifically for two reasons, the investment in research and development (R&D) and that they also manufacture other things outside the smartphones and tablets. They do TVs, Home appliances and they also do components for the phones they make with a display division and they are a chip manufacturer too. Samsung has a huge investment in Research, both in software and hardware, said Manoj.
The Galaxy Note 4 is more than an essential device in terms of functionality, it’s also a lifestyle device, a sentiment that also holds for the Gear S smartwatch and it’s companion Gear Circle according to Manoj. The phablet position in the market was cemented by the need by consumers to consume content. The bigger display provides a mobile device that users can carry around and consume media while on the go. The quad HD 5.7 inch display powered by a 3220 mAh battery that offers tremendous battery life blend in with the software to provide a device that users love.
Manoj also dropped subtle hints that Samsung could be selling the Virtual Reality device the Gear VR in the Kenyan market. He said there are talks that the VR gear might be headed to Kenya soon. This is a device targeted at gamers as it provides a virtual reality combined with the Galaxy Note 4 as the display to get the user in a virtual world best used for gaming and watching 3D movies.