• Latest
  • All
  • How To
Facebook vs Youtube

Facebook is Breathing Down YouTube’s Neck in the Online Video Space

June 23, 2015
kenya-parliament

Parliament Invites Public Feedback on Virtual Asset Bill 2025

May 30, 2025
ConnectedAfrica2025(Day4)-meta-foondamate

Connected Africa 2025 Day 4: FoondaMate and Meta Team Up to Bring AI to Classrooms

May 29, 2025
google-veo-3

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

May 29, 2025
iOS 26

Apple Plans Big Rename for iOS and macOS at WWDC 2025

May 29, 2025
DHgate Tablet Cases deals
University student fined for defamatory Facebook posts

University Student Fined KES 7.5 Million for Defamatory Facebook Posts

May 29, 2025
AI Africa policies database

New Platform Brings All African AI Policies Under One Database

May 28, 2025
POATE 2025

Kenya’s Tourism Sector Grows as Travel Gets Easier Across East Africa

May 28, 2025
sodium-ion battery

Researchers Develop Sodium-Ion Battery That Charges to 80% in 6 Minutes

May 27, 2025
TV Gambling Ads

Regulator Fines Stations Using Religious Shows to Push Gambling

May 27, 2025
Connected Africa Summit 2025

Connected Africa 2025 Day 2: Focus on Digital Inclusion & Cybersecurity

May 27, 2025
whatsapp chatbots

iPad Users May Finally Get a Native WhatsApp App

May 28, 2025
Connected Africa Summit

Connected Africa Summit Calls for Unified Tech Vision

May 28, 2025
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

Facebook is Breathing Down YouTube’s Neck in the Online Video Space

Kiruti Itimu by Kiruti Itimu
June 23, 2015
in News
Reading Time: 2 mins read
256
2
Facebook vs Youtube

Facebook vs YoutubeAccording to a research done by Ampere analysis, Facebook is poised to become a serious threat to YouTube in the area of video content. The research company said “The social network’s video views are rocketing and recent trials with content owners suggest it’s primed to become a plausible alternative to YouTube” However, Ampere Analysis also highlighted although Facebook’s views were on the rise, it “hasn’t yet been able to compete with YouTube’s ability to deliver revenue returns to content creators through its huge engaged audiences across the globe.”

From the infographic the research company released, several statistics were highlighted:

  1. Facebook has 1.4 billion monthly users while YouTube has 1.3 billion as of 2014
  2. The monthly average revenue generated per user is higher on Facebook ($0.73) than on YouTube (0.28)
  3. In Q3 2014, Facebook raked in 77 billion views while YouTube had 702 billion views. However in Q4 of the same year, Facebook recorded a 139% increase in the number of views to 184 billion while YouTube only recorded a modest 3.8% increase to 729 billion views. In Q1 of 2015, the YouTube recorded 756 billion views, up 3.7% percent but Facebook had another massive jump, up 71.2 % to 315 billion views. Facebook is catching up.

Facebook & YouTube have different methodologies in how they roll ads on their platforms: YouTube, as we know rolls mostly 5 second ads before the video rolls while on Facebook, video ads begin playing in the newsfeed and the company counts it as a view if it is watched for three seconds or more. Facebook also has a significant advantage on YouTube where all of their users are registered and since they have data on them, advertisers can tailor ads to them. Also, Facebook is actually on track to deliver two thirds of YouTube total views this year (YouTube’s accumulated views is estimated to be 3 billion for this year according to Ampere Analysis.

Also, Facebook has another trick up its sleeve, Business insider reported 75% of its ads are being played on mobile according to a statement by Facebook’s COO Sheryl Sandberg. This is a bigger number than what YouTube declared where they said half of YouTube views are on mobile.

The obvious winners from this explosion of online video are Facebook where they’ll generate new revenue streams, content creators thanks to their increased opportunities to showcase their content and consumers by the variety of content between the two major online video players. On the losing side, YouTube is facing increased pressure from Facebook’s encroachment on their turf which may hurt earnings, consumers thanks to the ballooning ads on the platforms and the mainstream traditional broadcasters where potential and current audiences will be more inclined to watch video online instead via TV.

We have other popular online video platforms like Instagram video & Vines which focus on very short videos and likes of Vimeo which is a niche online video platform for film enthusiasts. Instagram is the one with the most potential here with its 300 million monthly users but for now Facebook and YouTube are tops in this space. The online video platform is dynamic, don’t get shocked if the tables turn.

Tags: FacebookSocial MediaYouTube
SendShare146Tweet92
Kiruti Itimu

Kiruti Itimu

Culture Editor. Covers the intersection of Tech, Social Media and Web Culture. Tech enthusiast [email protected]

Related Posts

University student fined for defamatory Facebook posts

University Student Fined KES 7.5 Million for Defamatory Facebook Posts

May 29, 2025
ID Checks May Soon Be Required for Social Media in Kenya

ID Checks May Soon Be Required for Social Media in Kenya

May 21, 2025
Tanzania Blocks X, Arrests Opposition Leaders

X (Twitter) Goes Dark in Tanzania

May 21, 2025
Apple Event

Apple Becomes First Trillion Dollar Brand in New Global Ranking

May 20, 2025
Peak Points

AI Will Now Help YouTube Choose the Perfect Moment for Ads

May 17, 2025
YouTube

YouTube Cracks Down on AI-Generated Fake Movie Trailers

May 17, 2025

Latest

kenya-parliament

Parliament Invites Public Feedback on Virtual Asset Bill 2025

May 30, 2025
ConnectedAfrica2025(Day4)-meta-foondamate

Connected Africa 2025 Day 4: FoondaMate and Meta Team Up to Bring AI to Classrooms

May 29, 2025
google-veo-3

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

May 29, 2025
iOS 26

Apple Plans Big Rename for iOS and macOS at WWDC 2025

May 29, 2025
University student fined for defamatory Facebook posts

University Student Fined KES 7.5 Million for Defamatory Facebook Posts

May 29, 2025
AI Africa policies database

New Platform Brings All African AI Policies Under One Database

May 28, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

Parliament Invites Public Feedback on Virtual Asset Bill 2025

May 30, 2025

Connected Africa 2025 Day 4: FoondaMate and Meta Team Up to Bring AI to Classrooms

May 29, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

Introducing A Brainbox Quiz: Techweez’s Monthly Trivia Night!

More News

Kenya’s Tourism Sector Grows as Travel Gets Easier Across East Africa

Researchers Develop Sodium-Ion Battery That Charges to 80% in 6 Minutes

Regulator Fines Stations Using Religious Shows to Push Gambling

Connected Africa 2025 Day 2: Focus on Digital Inclusion & Cybersecurity

iPad Users May Finally Get a Native WhatsApp App

Connected Africa Summit Calls for Unified Tech Vision

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.