If you are like me, you hardly pay attention to refrigerators – I honestly can’t even tell you which brand I have back in the house. So when LG invited us to attend the launch of its new mega-capacity side-by-side refrigerator with ‘Door-in-Door’ feature in the Kenyan market, we didn’t know exactly what to expect, but we were impressed afterwards.
The new set boasts of more than 668 liters of storage capacity, this is a premium tier refrigerator and more superior than the company’s previously designed side-by- side models.
The Door-in- Door, mega-capacity refrigerator has shelves built into the first set of doors, which then open around a second set of doors, of the main fridge compartment. It is fitted with Inverter Linear Compressor that ensures maximum energy savings, LG’s unique space-saving frame and slim insulation technology to increase storage capacity, LG’s Nature FRESH system that works to keep foods fresher for longer periods. It also features LG’s Fresh Balancer that maintains optimal humidity and temperature levels for specific food items, such as fruits and vegetables as well as Pure N Fresh that actively circulates purified air evenly throughout the refrigerator.
Speaking during the launch, LG new Managing Director in charge of East and Central Africa business, Janghoon Chung, said that the new addition to the company’s consumer centric home appliance’s portfolio is designed with features that increase efficiency as well as save energy. “This new refrigerator is designed to offer convenience to our customers. Its impeccable design and unapparelled high energy efficiency makes it the best model in the Kenyan market thus far,” said Chung.
The new Door-In-Door fridge model also has a space that stops up to 41 per cent of cold air escaping each time the fridge is opened. It also has redesigned and increased Door-in-Door Compartment providing wider view of the contents stored inside. Other compelling features include improved water and ice dispensing system and impeccable exterior design with an option of premium metal finish or a stunning black stainless steel that is both fingerprint and scratch resistant.
The refrigerator will be available in all leading supermarket and LG shops country-wide.
