YouTube is widely regarded as the largest online video repository where you get to enjoy content being uploaded by people around the world for free (well you have to mind the pre-roll ads that pay for the whole thing).
However, YouTube went ahead to release YouTube Red which was a subscription only version of the site where you get to enjoy watching content without the ads or in other cases exclusive content that is not available in the ‘free version.’ YouTube also went ahead to launch YouTube TV which is a $35 a month subscription service that offers cable TV for users.
So generally, YouTube wants to take over your viewing culture and the latest report by Bloomberg continues to show their ambition to become the preferred choice for users out there.
According to the publication, sources indicate that YouTube is apparently planning to spend hundreds of millions of dollars in more than 40 original shows and movies in the next year. Also, YouTube plans to produce half a dozen original shows that will be available for free.
Celebrities like Ellen and Kevin Hart are apparently producing unscripted shows that will debut this year. Ellen DeGeneres will have a behind the scenes of her programmes while Hart will try a different workout routine alongside celebrity guests.
“We’re working with YouTube stars and big celebrities that we know have a global appeal, advertiser appeal and are largely established on the platform,” Susanne Daniels, YouTube’s head of original content told the publication in an interview.
YouTube has decided to go this route since their executives saw a study on the number of TV shows being produced and a majority of them appear on premium services with no ads which created an opening.
This is quite an interesting move by YouTube and it shows they are going the Netflix way of making sure they focus more on original programming which is more appealing than generic content.