Why Your Small Business Needs a Blog

business blog

Nowadays, your small business doesn’t need an office, or a brick and mortar store. It also doesn’t need lots of employees or huge resources. But, what it does need is a website, and more importantly – a blog.

Establishing an online presence is of the utmost importance when building a company, no matter how big or small it is. By having a website for your business, you’re creating an all-encompassing platform for your customers – one they can use to connect with you, learn more about you, and buy from you.

SITE123 is an amazing website builder that allows its users to create incredibly well designed, fully responsive websites in minutes. Its intuitive interface and easy to use features, along with dozens of pre made designs and layouts have already made it a favorite among small business owners.

But what about blogs? Why are they so important and why do you need one? Let’s break it down:

1.It’s great for SEO

One of the basic rules of SEO is more content = better ranking. Having a blog where you post new content daily or weekly tells the algorithms that scan your pages that your website is live and active. Increase the engagement rate of your blogs and your ranking with skyrocket.

2.It’s an opportunity to earn a bit of money on the side

If your blogs start getting a substantial amount of engagement, you can run ads on your posts and start monetizing your content.

Running ads on your blog is easy – the only thing you need is a Google AdWords account.

3.It gives you website more authority

Regularly updating your blog with interesting, engaging content will help establish your company as a leader in your industry. Sharing inside knowledge, tips, tricks and useful advice for people who want to find out more about what you do is a fantastic way to gain more authority.

4.It’s free marketing

If you manage to write engaging content that gets a lot of shares, what you’ll be getting is essentially free marketing.

The content you write doesn’t even have to mention your brand or one of your products per se, the fact that the content is posted on your website is more than enough to put your company in people’s minds.


While this might seem like plenty of good reasons to start a blog, the truth is we haven’t even scratched the surface.

With countless reasons to start it, and SITE123’s incredibly easy platform to manage it from, a blog should be the next thing on your list. And if you’re even running low on inspiration, head on to SITE123’s blog where you’ll find tons of helpful articles, like this one on how to be the best blogger you can.