Redington Sells Kshs 100 Million Worth of iPhone X in a Week


redington iPhone X
Head of Sales, Redington, Johnson Thankchan (center) pose for a photo with colleauges after the Launch of the iPhone X at Sankara Hotel in Westlands.

iphone x

The iPhone X is Apple’s most expensive iPhone they sell currently and this ushered a new generation of iPhones that we will see from the company from now on.

In Kenya, Redington officially launched the iPhone X to the Kenyan market a week ago in a colourful event at Sankara hotel, Nairobi. Now, the company says that after one week of the grand launch of the iPhone X, they have sold over 1,000 units which translates to over Kshs 100,000,000 in a week!

“Kenyans are embracing technology and many are going for the smartest devices they can get in the market. We are glad to announce that over 75 shops in the country have iPhone X on their shelves and Safaricom has the phone in their stores,” Mr Sajan Thomas, Redington’s Regional Business Head East Africa said.

This is indeed surprising for a market like Kenya, which is usually viewed as a market for fast moving budget smartphones, and this shows there is appetite for $1000+ iPhones in this market.

The iPhone X is a radical shift in terms of how we’ve perceived the iPhone all these years. Apple decided to get rid of the fingerprint sensor for a secure form of face recognition and also the interface is entirely gesture based since there is no home button. They also decided to give it an OLED panel with thin bezels to make it seem modern when compared to the likes of the Galaxy S8 family. Also to differentiate it further with the iPhone 8 Plus camera, they gave OIS to both cameras on the iPhone X where the telephoto lens has a larger aperture (f/2.4 vs 2.8 for the 8 Plus), which makes it a slightly better shooter than the 8 Plus.


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