• Latest
  • All
  • How To
Lava Mobile

Indian Mobile Phone Maker Lava Prepares to Take on Kenyan Market

June 7, 2018
How to Secure Your Phone and Yourself During Protests

How to Secure Your Phone (and Yourself) During Protests

June 25, 2025
xiaomi

Xiaomi June 26 Mega Launch: From EVs to Foldables

June 24, 2025
All-Screen-iPhone-2027-Apple

Apple Reportedly Working on an All-Screen iPhone

June 24, 2025
Unified Payment Interface

CBK’s New Fast Payment System Plan Could Rival M-Pesa

June 24, 2025
DHgate Tablet Cases deals
Starlink

Starlink Resumes Sign-Ups in Nairobi After 7-Month Freeze

June 24, 2025
ASUS ROG Flow Z13

ASUS ROG Flow Z13 Proves Portability and Power Can Coexist

June 24, 2025
Infinix InBook Air

Infinix InBook Air Review: Perfect Laptop for Students and Simple Workflows

spotify-mobile

Spotify Lossless HiFi Update Nears Reality After Years of Delay

June 23, 2025
whatsapp

WhatsApp Is Testing a New AI Tool To Help Users Write Texts

June 23, 2025
SHIF Status

How to Check Your SHIF Status in Kenya: A Complete Guide

June 23, 2025
youtube google ai

Google Finally Admits To Using YouTube Videos To Train Its AI Models

June 23, 2025
Microsoft AI for Good Lab tool GIRAFFE

How Microsoft’s AI for Good Lab Is Helping Save Giraffes from Extinction

June 20, 2025
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

Indian Mobile Phone Maker Lava Prepares to Take on Kenyan Market

Saruni Maina by Saruni Maina
June 7, 2018
in News
Reading Time: 2 mins read
259
2
Lava Mobile

Tathagat Tripathi, Lava Africa Head of Marketing (Right) and Thomas Muiyuro, Managing Director of Fonesrus Limited (Left)

Lava MobileIndia’s fifth-largest feature phone vendor by sales volume is gearing up to take on the Kenyan market with a portfolio of not-only feature phones but quality smartphones as well. The company, which was founded back in 2009, sells their products in around 17 countries attracting an annual revenue of $1.2 Billion as per the end of 2017.

The company goes by the name Lava and has a goal to “empower people to do more and be more”. Boardroom goals aside, Lava is set to launch in Kenya later on in the year, around September. Lava has established a partnership with Fonesrus Limited, who will be taking up distribution of the company’s phones.

As per Tathagat Tripathi, Lava Africa Head of Marketing, the company’s approach to differentiating themselves will be on after-sales services, after delivering affordable and quality phones to their customers. Mr Tathagat says that aside from having a well-established distribution channel both online and offline, Lava Mobile will set-up a world-class service centre ensuring that their customers get quality service as this is the company’s testimony back in India.

“We shall focus on after-sales service, back in India, 80-percent of mobile phone issues are solved in 2 hours in the presence of the consumer and we aim to do the same here,” he said.

African Presence

Lava Mobile launched in Egypt towards the end of January and so far, the company sells around 1500 handsets per day and has presence in over 5000 retail shops in the country, something that the company is very proud of.

The company plans to parade around 12 products in total, with half of those being smartphones and the other half being feature phones. As per their current portfolio, the smartphones cost less than $300, putting this Indian company on the path of TECNO and Infinix. Our major concern will be the survival of the company, we have seen international brands run to Kenya only to walk away a year later with their tails in-between their legs but Mr Tathagat assures us that the company has an elaborate plan to take on the big boys.

Mr Tathagat also noted that in two years, Lava Mobile will have impacted around 1000 people through jobs created across their distribution lineup, from promoters to people employed directly by the company.

Tags: Lava
SendShare147Tweet92
Saruni Maina

Saruni Maina

I Google Bing until it Yahoos! | Email: [email protected]

Related Posts

Lava Z81 Unboxing and First Impressions

Lava Z81 Unboxing and First Impressions

February 8, 2019
Lava Iris 51

Lava Iris 51 Price and Specifications in Kenya

February 1, 2019
Lava Iris 42

Lava Iris 42 Price and Specifications in Kenya

February 1, 2019
Lava Z50 Pro

Lava Z50 Pro Price and Specifications in Kenya

February 1, 2019
Lava Z1

Lava Z1 Price and Specifications in Kenya

February 1, 2019
Lava Z92

Lava Z92 Price and Specifications in Kenya

February 1, 2019

Latest

How to Secure Your Phone and Yourself During Protests

How to Secure Your Phone (and Yourself) During Protests

June 25, 2025
xiaomi

Xiaomi June 26 Mega Launch: From EVs to Foldables

June 24, 2025
All-Screen-iPhone-2027-Apple

Apple Reportedly Working on an All-Screen iPhone

June 24, 2025
Unified Payment Interface

CBK’s New Fast Payment System Plan Could Rival M-Pesa

June 24, 2025
Starlink

Starlink Resumes Sign-Ups in Nairobi After 7-Month Freeze

June 24, 2025
ASUS ROG Flow Z13

ASUS ROG Flow Z13 Proves Portability and Power Can Coexist

June 24, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

How to Secure Your Phone (and Yourself) During Protests

June 25, 2025

Xiaomi June 26 Mega Launch: From EVs to Foldables

June 24, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Abductions and Arrests! Kenyan Government’s Fear and Hate of X Users Makes No Sense

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

More News

Infinix InBook Air Review: Perfect Laptop for Students and Simple Workflows

Spotify Lossless HiFi Update Nears Reality After Years of Delay

WhatsApp Is Testing a New AI Tool To Help Users Write Texts

How to Check Your SHIF Status in Kenya: A Complete Guide

Google Finally Admits To Using YouTube Videos To Train Its AI Models

How Microsoft’s AI for Good Lab Is Helping Save Giraffes from Extinction

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.