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Kenyans Join in The Fun Creating Memes From Nike’s Viral Ad Campaign

Kiruti Itimu by Kiruti Itimu
September 7, 2018
in News
Reading Time: 2 mins read
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nike's colin kaepernick ad spawns off memes

Nike recently made quite the headline with their online campaign, which was led by the controversial American athlete, Colin Kaepernick. He was further thrusted into the limelight in 2016 when he ignited a furore in his home country by choosing to kneel on one knee instead of standing while the national anthem was being played.

This has made him one of the more polarizing celebrities in America and it has been proven once again with the latest Nike ad.

Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO

— Colin Kaepernick (@Kaepernick7) September 3, 2018

The ad format is quite simple. A black and white photo of Colin looking straight at you with a strong message overlayed on top and the famous ‘Just do it’ tagline Nike is famous for.

The ad format quickly transpired into a viral meme on Twitter, where people copied the ad format by using a black and white photo of someone or a thing and adding a pop culture caption along it.

Like this one made by the Late Show with Stephen Colbert about Trump

Some of the new Nike ads seem a little off… pic.twitter.com/876y29OEGm

— The Late Show (@colbertlateshow) September 5, 2018

Or this one about the Stormtroopers which is insanely accurate

https://twitter.com/PissedTree/status/1037856276053676033

This could be my favourite

I am Groot #groot #iamgroot #nike #justdoit pic.twitter.com/ec3rAaqwIw

— robeRt (@xerobert) September 7, 2018

Of course someone had to use another comic book character, Thanos

Fun Fact: Thanos has more snaps in 2018 than Kaepernick does. #Nike pic.twitter.com/5nc1o0XYNU

— Deadpool (@ComedicMerc) September 5, 2018

If you watched the NBA last season, you’d totally understand this reference

Bruh, I can’t no more 😭😩 pic.twitter.com/uPxBA8DNWS

— Denzel Tucker (@Shimmy_Nupetron) September 5, 2018

A Game of Thrones reference had to be used

Nike's new sponsor 😂 pic.twitter.com/oeSIF8HNaC

— Jon Snow (@LordSnow) September 5, 2018

Nigerians added to the fun

This is the best so far. #JustDoIt pic.twitter.com/NOlQJ6zebD

— Suntalker 𖤐 (@Suntalkeredo) September 6, 2018

Kenyans also were not left out of the fun. They also started posting their own Nike ad memes from pop culture references.

Wow

Believe in something ….. pic.twitter.com/LwBZF5FOKS

— Droid (@droid254) September 6, 2018

 

Like this one from a viral video.

Stop wasting your good time. pic.twitter.com/iBp5wSQWUl

— Kafinyo (@NyokabiWainaina) September 6, 2018

This is also another statement from a viral video

Believe in something ….. pic.twitter.com/JwBU0APjUu

— Droid (@droid254) September 6, 2018

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Kiruti Itimu

Kiruti Itimu

Culture Editor. Covers the intersection of Tech, Social Media and Web Culture. Tech enthusiast [email protected]

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