If you are going to take time to develop an app you need to make sure that it provides a great UX. Doing so means that people are more likely to engage with the app. This is especially important if you are creating an app as part of your online marketing efforts.
You need to create an app that is easy to use, compelling and reflects your brand. One of the best ways of doing this is to integrate images into the design. Images can greatly improve the UX of an app, if they are used in the right way.
Keeping it relevant
It’s important to remember that you should never just use an image for the sake of it. The images you choose need to reflect the purpose and nature of the app as well as being in keeping with your brand image.
Think about using images that make the use and context of the app more apparent. You should also think about how you want the app to increase engagement with your brand. Choose images that help to support your aims.
Think about the attraction of the app
It’s important to remember that you want your app to be interesting and engaging. You may also want to introduce fun and excitement to the UX. Choosing the right images can help you to do this. Think about the personality of your brand and how you want to bring this to the app. Choose images with this in mind.
Do not get carried away with image use
There is such a thing as too many when it comes to using images. Remember that the content of your app is just as important. If you use too many images they are likely to detract from the content that you want the user to engage with.
Tips for using images in your app
If you want to make best use of images when you are creating an app, there are some tips that you may find useful.
- Use stock photos carefully.
If you use stock photos in your app you need to make sure that you are careful when selecting them. You need to find images that add real value to the app. Take a look at sites such as Depositphotos with a wide range of images that you can browse through in order to find the perfect solution for your app.
- Remember your formatting
Whether on mobile or desktop, content needs to be formatted so that it’s easy for the user to read. You need to make sure that the layout you choose fits the screen of a device. This should mean that people can view your images without having to zoom or scroll.
- Make sure that images have a focus
Images with the lack of focus do not have a lot of meaning. Make sure that any images you use have a clear point of focus which helps to communicate the message you are trying to convey.
- Pay attention to resolution
You want the images you use in your app to be clear. This means that you need to pay attention to the correct resolution sizes and ratios for the devices on which the app is going to be used.
Paying attention to detail when using images helps you to ensure that they have a positive effect on the UX of your app.
