Keeping up with the times in eth age of digital and the internet is very hard. Just when you think that you have everything sorted and that you are on top of your needs, along comes something new, or the industry takes a turn in a different direction. The last decade has seen several seismic shifts and developments with the advent of things like the smartphone, programmatic advertising, artificial intelligence, cloud computing, and social media.
Within each of these areas there have been plenty of changes as well. Not too long ago, social media meant Facebook or Twitter, now it can mean Snapchat or Tik Tok. It is hard to stay on top of what is relevant and what isn’t. So, with that in mind, here are a few key decisions that your company will need to consider if they haven’t already.
Do you need an app?
The rise of the smartphone has meant that almost everyone now travels with a super-powerful computer in their pocket. And in order to interact with their users, many brands want to have a place on the phone to ensure that they are top of mind. You need to ask yourself if this is a place where you want to play. And if you do, what do you have to offer or what are you going to do to ensure that you get traction. Don’t build an app just for the sake of it. It needs to have a purpose and be relevant. Maybe make an appointment with a company that does mobile app development Sydney has plenty to choose from. Talk through your goals and aspirations and see what you can conceptualise together.
Hosting and storage considerations
Another key conversation for any business is the one around cloud migration. Traditionally companies hosted things themselves with even small outfits needing server racks and airconditioned rooms to ensure their software worked optimally. But the need for all those expenses and the associated maintenance is now a thing of the past. It can all be hosted virtually ‘in the cloud’ at a very competitive price with solutions that are scalable and easy to implement.
Is it time to turning paperless?
We all know that paper is the product of a felled tree. And we also know that the world needs as many trees as possible. So, don’t be the office that is responsible for the killing of too many trees. There really is no need to print and store reams of paper. It is simply unnecessary, both for your company and for the environment. Online storage is very simple and doing things electronically, with proper backups and offsite storage are excellent and secure solutions.
Website traffic solutions
If you have a website, then you need to consider how people are going to find it. An undiscoverable website is a waste of time and you need a strategy to ensure that people can find it. This usually revolves around search engine optimisation or paid search strategies. If you haven’t got one of these, you need to pause for a moment and ask yourself why. And then do something about it.