Privacy. This topic has been the taken centre stage this year as companies rushed to introduce features that ensure users privacy is taken seriously. We’ve seen companies like Apple launch Sign in with Apple at the WWDC 2019. Firefox launched new privacy improvements that come by default, unlike Chrome. They even announced a tool that lets you throw off advertisers. We also saw Tor finally launch an official Android app.
Google also announced that it would let users auto-delete their location history and web activity data.
DuckDuckGo, a privacy-focused search engine which we’ve been recommending as among the top privacy apps to download and use if you want to keep your web browsing habits private has got the attention of Twitter CEO Jack Dorsey.
Jack Dorsey has been crisscrossing through Africa tweeted that he loves DuckDuckGo and it is his default search engine.
I love @DuckDuckGo. My default search engine for a while now. The app is even better!
— jack 🌍🌏🌎 (@jack) November 27, 2019
“The big tech companies are taking advantage of you by selling your data. We won’t,” is DuckDuckGo’s proposition. The company is small, rapidly growing and trying to be sustainable as it puts first its customer’s privacy and security.
In October 2019, the company had 47,225,192 daily searches on average.
In their Paoli, Pennsylvania headquarters, DuckDuckGo has a welcome entrance mat that reads “COME BACK WITH A WARRANT.”
With users collective backlash against the giants of the web economy such as Google, DuckDuckGo is establishing itself as a prominent brand in the coming era of data privacy and stands to capitalize handsomely.