YouTube is a beheamoth. It always ranks in the top 3 of search results and has a huge following. It is also the biggest video repository and thanks to it, a lot of creators depend on it for a living.
We know that Google earns a ton of money from YouTube via ads but we have never known the exact figure. Well, the company decided to finally reveal it in their 2019 fiscal ear results, and boy it is a lot.
According to Alphabet, YouTube generated $15 billion in ad revenue in 2019, which is roughly 10% of their total revenue. That is almost 10 times what they paid for the website back in 2016 and it has paid off handsomely. YouTube made $11 billion and $8 billion in 2018 and 2017 respectively.
“To provide further insight into our business and opportunities ahead, we’re now disclosing our revenue on a more granular basis, including Search, YouTube ads and the Cloud,” Alphabet’s CFO, Ruth Porat said.
YouTube’s revenue seems to be increasing quite well. The revenues that Google posted were from YouTube ads and any other revenue YouTube generated were included in the “Google other” revenue. That “Google other” section generated $17 billion for the company in 2019.
Google said that YouTube has more than 20 million subscribers acrooss its Premium and Music Premium offerings. They also have more than 2 million subscribers for their paid TV service.
YouTube made more money than Google Cloud where the latter made $8.9 billion as per the filing.
In total, the company generated $161.8 billion in total revenue, an increase of 18% eyar on year. Google Search continued to be the company’s cash cow with a massive $98.1 billion in revenue. The net income for the company was a healthy $34 billion for 2019 which was an increase from $30 billion posted last year.