• Latest
  • All
  • How To
ArtCaffé Blasted on Social Media Over Competition That Promises Creatives Coffee

ArtCaffé Blasted on Social Media Over Competition That Promises Creatives Coffee

August 4, 2020
Samsung QLED TVs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

May 9, 2025
Apple Smart Glasses

Apple Is Making Its Own Chip for Smart Glasses Coming by 2027

May 9, 2025
Safaricom

Safaricom Breaks Barriers with $3B Milestone and Bold Ethiopia Play

May 9, 2025
Private Number calls

How to Handle Private Number Calls in Kenya

May 8, 2025
DHgate Tablet Cases deals
Kenya Power EV charging stations

Kenya Power Rolls Out 45 EV Charging Stations Across the Country

May 8, 2025
Bayobab

MTN’s Bayobab Connects Uganda and Kenya with New Fiber Route

May 8, 2025
Airtel Africa Starlink partnership

Starlink Is Expanding in Africa Through New Airtel Partnership

May 8, 2025
Android FreeType patch

Android May 2025 Security Update Fixes Critical FreeType Zero-Click Vulnerability

May 7, 2025
worldcoin kenya

Court Ruling Orders Worldcoin to Delete All Kenyan Biometric Records

May 7, 2025
smartphones-2024

Smartphone Market Recovers Slightly in Q1 2025 With Apple, Vivo Leading Gains

May 7, 2025
GTA 6 Trailer 2

GTA 6 Trailer 2: Rockstar Confirms Release Date and Dual Protagonists

May 7, 2025
YouTube Premium Duo

YouTube Now Lets Two People Share a Premium Plan

May 6, 2025
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

ArtCaffé Blasted on Social Media Over Competition That Promises Creatives Coffee

Kiruti Itimu by Kiruti Itimu
August 4, 2020
in News
Reading Time: 2 mins read
258
0
source: Twitter

source: Twitter

art caffe

Artcaffé is a popular urban restaurant and patisserie and their latest campaign has felt the full wrath from Kenyans on Twitter.

ANNOUNCING our #ARTofthecity competition! Calling all creatives of the city…help us jazz up our take-away coffee cup and WIN BIG with Artcaffé! Read the competition details below, and ENTER! Tag your artistic friends and spread the word! https://t.co/BZeofmSCPv pic.twitter.com/7VRZ1b1A6z

— Artcaffe (@ArtcaffeKenya) August 4, 2020

Their new campaign is targeted at designers where they implore them to jazz up their take away coffee cups. That sounded pretty cool and all until people clicked on the link provided to check out more details about the competition.

According to the competition details, the first prize winner will get exhibition space in one of their restaurants for 2 months or an internship with their Design team for 2 months. They will also get  free coffee for a year redeemed at one a day. Second prize winner will get free coffee for 6 months and third prize winner will get free coffee for 3 months.

This particular competition drew a lot of ire on Twitter due to the fact that it appears that the company wants to pay these artists using coffee and an internship.

Kenyans were not amused by this competition at all and demanded them to pay the designers instead. There has been an ongoing trend on social media where creatives bemoaned the fact that they are offered ‘exposure’ for some pending work.

The word ‘exposure’ is an unofficial trigger word of sorts for creatives (and Twitter in general) and Artcaffé and this did not go well at all.

Are creatives a joke to you??????!!!!! This is BIG NONSENSE!!! https://t.co/oZkYuquxhg

— Channeling my Greatness (@barelydetailed) August 4, 2020

https://twitter.com/Mukoonene/status/1290700724746293251?s=20

Eyooo iss me again.

Cappuccino is 450Ksh x 365 days 164,250 Ksh
Delivery say 250ksh x 365 days
91,250

How about WIN BIG 255,500ksh
GIMME THE MONEY. https://t.co/OzQgvOOeHl

— TJ (@Mustbe_TJ) August 4, 2020

https://twitter.com/AyniElmi/status/1290709147256795141?s=20

It became worse when they used the word exposure multiple times while replying to people that were visibly enraged by the matter.

The purpose of this competition is to give artists & designers exposure & opportunity by using our platforms to reach a wide audience with their skill & craft – through either exhibition space, an internship & with their name and artwork displayed on our take-away coffee cups.

— Artcaffé (@ArtcaffeKenya) August 4, 2020

Others were conflicted.

I am always conflicted with this kind of things. On one hand, creatives need payment in cash, not a cup of coffee a day and/or exposure (although payment plus that coffee would be nice 👍🏿). On the other hand, many artistes have exploded onto the world through strategic exposure.

— Charles Gacheru (@CharlesGacheru) August 4, 2020

https://twitter.com/jjomoro/status/1290720210014613506?s=20

However, Artcaffé was adamant to point out that the prize is not coffee and the purpose of the competition is to give designers exposure and opportunity.

UPDATE: in light of the reaction to our competition launch we want to clarify:
1) the prize is NOT coffee,
2) we greatly value artists and designers,
3) in this difficult time the purpose of this competition is to give artists & designers exposure & opportunity.

— Artcaffé (@ArtcaffeKenya) August 4, 2020

By using our platforms to reach a wider audience with their skill & craft – through either exhibition space in our branches, an internship with our Design Team & with their name and artwork displayed on our take-away coffee cups for the Holiday Season.

— Artcaffé (@ArtcaffeKenya) August 4, 2020

Well, I have a feeling this will be used in a case study somewhere in a Public Relations class.

SendShare146Tweet92
Kiruti Itimu

Kiruti Itimu

Culture Editor. Covers the intersection of Tech, Social Media and Web Culture. Tech enthusiast [email protected]

Related Posts

Samsung QLED TVs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

May 9, 2025
Apple Smart Glasses

Apple Is Making Its Own Chip for Smart Glasses Coming by 2027

May 9, 2025
Safaricom

Safaricom Breaks Barriers with $3B Milestone and Bold Ethiopia Play

May 9, 2025
Private Number calls

How to Handle Private Number Calls in Kenya

May 8, 2025
Kenya Power EV charging stations

Kenya Power Rolls Out 45 EV Charging Stations Across the Country

May 8, 2025
Bayobab

MTN’s Bayobab Connects Uganda and Kenya with New Fiber Route

May 8, 2025

Latest

Samsung QLED TVs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

May 9, 2025
Apple Smart Glasses

Apple Is Making Its Own Chip for Smart Glasses Coming by 2027

May 9, 2025
Safaricom

Safaricom Breaks Barriers with $3B Milestone and Bold Ethiopia Play

May 9, 2025
Private Number calls

How to Handle Private Number Calls in Kenya

May 8, 2025
Kenya Power EV charging stations

Kenya Power Rolls Out 45 EV Charging Stations Across the Country

May 8, 2025
Bayobab

MTN’s Bayobab Connects Uganda and Kenya with New Fiber Route

May 8, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

May 9, 2025

Apple Is Making Its Own Chip for Smart Glasses Coming by 2027

May 9, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

Introducing A Brainbox Quiz: Techweez’s Monthly Trivia Night!

5 Most Reliable Virtual Dollar Card Providers in Nigeria

More News

Starlink Is Expanding in Africa Through New Airtel Partnership

Android May 2025 Security Update Fixes Critical FreeType Zero-Click Vulnerability

Court Ruling Orders Worldcoin to Delete All Kenyan Biometric Records

Smartphone Market Recovers Slightly in Q1 2025 With Apple, Vivo Leading Gains

GTA 6 Trailer 2: Rockstar Confirms Release Date and Dual Protagonists

YouTube Now Lets Two People Share a Premium Plan

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.