How to Make Your Website Stand Out From the Competition


In this virtual world, the success of every business depends on how well its website is performing. A website is a way to share and market ideas online. The competition for user attention is increasing with every passing day. Search engine data shows that 55% of visitors spend less than 15 seconds on a website. To stand out from the competition, you have to build a unique, informative, and engaging website.

There are over 1 billion websites on the internet today, and with that number rising every day, standing out from the crowd is an increasingly more difficult challenge. However, a professionally built website can lead to better analytics, more visitors, and a boost in revenue. If you are a business owner, feel free to use the following tips to make your website stand out from the competition.

#1 Hire an innovative designer

Your website design plays a crucial role in attracting and keeping visitors to your site. If you want to stand out from the competition, which in most cases are using templates or pre-designed themes, then hiring a website designer can help you develop a new, unique idea and turn it into reality.

You will find many freelancers and web development agencies offering competitive rates that can completely transform the way your business is perceived online. You should always keep in mind that hiring a professional is always worth it as they know what works and what doesn’t.

#2 Let people see you through creative bios

Another way to make your website stand out from the competition is by making a separate page for detailed biographies of you and your staff members. Almost all websites have an “About Us” page that tells the readers about the business. However, try going one step further and create a separate page for biographies.

Write the details of you and your key staff’s educational and professional qualifications supplemented with quality pictures. Being creative with photos on this page can really impact the interest of the users. Sharing personal details like your favorite brand, hobbies, and sport can further increase visitors’ confidence in your services.

#3 Keep website content fresh and updated

Yes, there may be billions of websites on the internet but did you know that a huge proportion of them have been left on auto-pilot or are completely abandoned, often meaning that the content on those websites is outdated?

As a consumer, chances are that you don’t care about outdated information and are only interested in what is relevant right now. Thus, to stand out from the competition, make sure to keep your content fresh and updated at all times. Customers will notice that and they will adore you for it.

#4 Upload unique photos and videos

Have you heard of the saying that a picture is worth a thousand words? It’s true. Customers love visual media way more than text. And no, not because it is different, modern, and new. It’s because images are much faster to consume, thus, the user is satisfied.

And while text looks pretty much the same, regardless of its content, this is not the same for visual media. By being creative, having high-quality images, and videos on your website, you can really be unique, and stand out from the crowd. Users always appreciate it when a job is done very well.

#5 Make your website mobile-friendly

The larger majority of internet users are coming from mobile devices. This is because mobile devices are, indeed, mobile. This means that you can use it when you are on the bus, in the cinema, or on the sofa at home.

Because of this, if you’d like to stand a chance on the internet, make sure that your website is mobile-friendly. If you are not sure how to go about this, make sure to do your research or hire a web designer near you.