• Latest
  • All
  • How To
Spotify Wrapped 2021

Spotify Wrapped Story Format Was Created by an Intern. She Never Got Credit for It.

December 3, 2021
kenya-parliament

Parliament Invites Public Feedback on Virtual Asset Bill 2025

May 30, 2025
ConnectedAfrica2025(Day4)-meta-foondamate

Connected Africa 2025 Day 4: FoondaMate and Meta Team Up to Bring AI to Classrooms

May 29, 2025
google-veo-3

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

May 29, 2025
iOS 26

Apple Plans Big Rename for iOS and macOS at WWDC 2025

May 29, 2025
DHgate Tablet Cases deals
University student fined for defamatory Facebook posts

University Student Fined KES 7.5 Million for Defamatory Facebook Posts

May 29, 2025
AI Africa policies database

New Platform Brings All African AI Policies Under One Database

May 28, 2025
POATE 2025

Kenya’s Tourism Sector Grows as Travel Gets Easier Across East Africa

May 28, 2025
sodium-ion battery

Researchers Develop Sodium-Ion Battery That Charges to 80% in 6 Minutes

May 27, 2025
TV Gambling Ads

Regulator Fines Stations Using Religious Shows to Push Gambling

May 27, 2025
Connected Africa Summit 2025

Connected Africa 2025 Day 2: Focus on Digital Inclusion & Cybersecurity

May 27, 2025
whatsapp chatbots

iPad Users May Finally Get a Native WhatsApp App

May 28, 2025
Connected Africa Summit

Connected Africa Summit Calls for Unified Tech Vision

May 28, 2025
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

Spotify Wrapped Story Format Was Created by an Intern. She Never Got Credit for It.

George Kamau by George Kamau
December 3, 2021
in News
Reading Time: 4 mins read
248
1
Spotify Wrapped 2021

Early this week, Spotify Wrapped 2021 started being shared on social media. Wrapped is Spotify‘s personalized analysis of your listening habits on the streaming platform.

The streaming giant launched Wrapped in 2016. It wasn’t made to be shared on social media platforms like Instagram Stories.

Wrapped was a mini-site and Spotify sent it as an email link. They later added a dedicated spot in the app.

You can now also share those insights on Instagram with cringy captions which I totally loved like

“While everyone was trying to figure out what NFTs were, you had one song on repeat”

“In a year like 2021, even your music gets a vibe check”

“You always understood the assignment”

This in-app experience sees a lot of engagement during this period with figures reaching up to 60 million users(2020) – these figures could be higher this year.

Spotify Wrapped Story format was created in 2019 by Jewel Ham who was a Spotify design intern at the time. You can check out the concept designs here.

She shared this last year.

i cant make this up! https://t.co/OMM1n6sK7u pic.twitter.com/TMHmNvlztk

— jewel (@whateverjewel) December 2, 2020

Refinery29 reported that she never got her due. Jewel recalls that she never even got a thank you note.

“It’s not just Spotify personally. They’re cool people. But these corporations, they own all their intern content,” she said

“Stipend — that word alone doesn’t sound right for major ideas, but that’s it [for pay.] How would you have any idea when you’re onboarding that you’re going to create something so groundbreaking?

all too often, Gen Z labor goes unsung and unpaid

The publication added that Spotify Wrapped story format was meant to appeal better to Gen Z. Jewel worked independently and without oversight from supervisors.

“It was a good internship, and I had a good time. The things that I enjoyed the most about Spotify were very perk-related — they have a lot of snacks, they have nap rooms. But I feel like I have to distance myself a bit from all those benefits because that doesn’t translate into any type of compensation for such a large idea,” she continues.

“I’m hearing a lot of people saying, Oh, that’s what you do. That’s how companies work. I feel like the most dangerous thing to say is, That’s how it is because that’s the way we’ve always done it. That is not right,” Jewel adds.

“It doesn’t make creative sense. The idea is what runs the company. However you execute it, that’s what’s driving the streams. It’s driving traffic to other artists, it’s bringing people together. I know for a fact that there’s a huge demographic of people that are on Apple Music, and they see their friends post their [Wrapped story] and they switch,” she says speaking to Refinery29.

“The more you get into it, especially when you find yourself really interested in the project — it’s almost dangerous. I really gave my all in the project because I love using Wrapped. I had ideas about it. For us, it’s such a genuine, Ooh, wouldn’t this be cool? But for them it’s a lot more… leechy. It’s more parasitic.”

Jewel has since moved on from this issue.

Tech Habits to Adopt in 2021

Articles in this stream

Here’s how to protect your privacy and stay secure on:

  • Facebook
  • Twitter
  • Instagram
  • WhatsApp
  • Signal
  • TikTok
  • Google, Microsoft, Apple, Linkedin, Yahoo, and Amazon
Tags: Spotify
SendShare147Tweet92
George Kamau

George Kamau

I brunch on consumer tech | [email protected]

Related Posts

Apple Music

You Can Now Transfer Spotify Playlists to Apple Music

May 17, 2025
spotify-ai-dj

You Can Now Chat With Your Spotify AI DJ for Custom Playlists

May 17, 2025
spotify-mobile

Spotify Introduces ‘Snooze’ Button to Temporarily Mute Overplayed Tracks

May 12, 2025
YouTube Premium Duo

YouTube Now Lets Two People Share a Premium Plan

May 6, 2025
spotify

Spotify Surges to 678 Million Users as Q1 2025 Revenue Hits Record High

April 30, 2025
spotify

Spotify Is Finally Bringing Hi-Fi Streaming This Year

February 18, 2025

Latest

kenya-parliament

Parliament Invites Public Feedback on Virtual Asset Bill 2025

May 30, 2025
ConnectedAfrica2025(Day4)-meta-foondamate

Connected Africa 2025 Day 4: FoondaMate and Meta Team Up to Bring AI to Classrooms

May 29, 2025
google-veo-3

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

May 29, 2025
iOS 26

Apple Plans Big Rename for iOS and macOS at WWDC 2025

May 29, 2025
University student fined for defamatory Facebook posts

University Student Fined KES 7.5 Million for Defamatory Facebook Posts

May 29, 2025
AI Africa policies database

New Platform Brings All African AI Policies Under One Database

May 28, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

Parliament Invites Public Feedback on Virtual Asset Bill 2025

May 30, 2025

Connected Africa 2025 Day 4: FoondaMate and Meta Team Up to Bring AI to Classrooms

May 29, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

Introducing A Brainbox Quiz: Techweez’s Monthly Trivia Night!

More News

Kenya’s Tourism Sector Grows as Travel Gets Easier Across East Africa

Researchers Develop Sodium-Ion Battery That Charges to 80% in 6 Minutes

Regulator Fines Stations Using Religious Shows to Push Gambling

Connected Africa 2025 Day 2: Focus on Digital Inclusion & Cybersecurity

iPad Users May Finally Get a Native WhatsApp App

Connected Africa Summit Calls for Unified Tech Vision

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.