YouTube has always been here for a very long time, and continues to be the go-to platform for everything video. It is also being used as a source of income, where creators post their content, and earn from ad revenue and sponsorship.
The latest numbers show that creators earning more than KES 1 million per month from the platform is up to 60% year over year.
It has also been revealed that there are more than 400 Kenyan channels with more than 100K subscribers. No other African state has such kind of growth.
Nevertheless, SA and Nigeria have 300 channels with more than 100K subscribers each.
Citizen TV, Churchill TV, KTN News, NTV Kenya, K24 Tv and R&B singer-songwriter Otile Brown have over one million subscribers each with one channel boasting of having achieved over a billion views.
The numbers indicate that Kenya leads Africa in consuming its content with a paltry 45 percent of Kenyan content being consumed by a global audience.
In Nigeria, which has 300 channels with over 100,000 subscribers each has up to 75 percent of its content consumed by a global audience while South Africa’s content attracts 65 percent of viewers from across the world.
More than 70 percent of watchtime happens on mobile devices while YouTube watchtime on mobile app devices averages more than 60 minutes per day.
Watchtime on YouTube on television screens alone now tops over 250 million hours per day.
“Africa has an amazing culture and good storytellers who use YouTube to showcase Africa’s diversity. We are committed to enabling these Creators to voice their stories and provide access to the rest of the world using YouTube, which, in the long run, leads us too to success,” says YouTube Africa managing director, Mr Alex Okosi.