Little, the company that runs Little Cabs services is one of the major success stories in Kenya as far as the tech startup ecosystem is concerned.
It is one of the go-to e-cab services and has been attractive to driver partners owing to its reduced commission (at 15 percent) in a market where others were charging higher at between 20 to 25 percent.
It has also spun other services, such as logistics and even e-bikes.
The e-bikes are being tested in institutions of higher education within Nairobi, but there is no word as to when commercial roll-out will happen.
Regarding logistics, Little has made some key in-roads this week. The company has announced a partnership with Foodplus, Carrefour, Naivas, BeyondDeals, and Bulkbox.
This development arrives at a time when there are a lot of deals around thanks to Black Friday.
Customers who shop using the said companies will therefore have their purchases delivered to them without the need to jump through the hurdles of logistical issues.
“I am kind of loving this. Internally, there is fierce and healthy competition between enterprise ride-hailing and Little Logistics,” says Little CEO Kamal Budhabhatti.
It is no surprise that Little is taking a step forward in terms of expanding its logistics business. The company ventured into this service in Q2 2022. It also follows the same business model that other e-cab companies have explored before because the firms understand that there is a need for logistical services and any organization that does it right gains ground in being a go-to option for customers.
Logistics have also been a challenge for many companies, including Sendy which cut its workforce and halted supply services a couple of weeks ago. Others are, on the other hand, gaining ground, including Glovo which just expanded its fulfillment centres.
Little’s competition, Uber and Bolt also have nearly similar products, Uber Eats and Bolt Food, which leverage their network to deliver food to their customers.
