Twitter Is Officially Rebranding To X

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twitter x

Users might be saying goodbye to the Bird logo as Elon Musk announces Twitter is rebranding to “X”.

This comes after Twitter Inc got renamed to X Corp back in April as part of Elon Musk’s vision for the social media platform to create X, the Everything app.

In a series of posts, the site’s owner, Elon Musk signaled the rebrand of Twitter with the name and logo of the App changing.

According to Zoe Schiffer in a Threads post, Elon Musk sent an email to Twitter employees stating the company is changing to X. In addition, he indicated that would be the last time he will be using a Twitter email address.

As the supposed rebrand rolls out, the X.com domain now redirects to Twitter.com as the “interim X” logo will be replacing the Bird logo later today. Elon bought back the X.com domain from PayPal back in 2017. In a tweet back then, Musk stated the domain held great sentimental value but indicated he did not have any plans for its use, until now.

In a Twitter thread, Twitter’s C.E.O Linda Yaccarino expressed her support and optimism that powered by AI, “X” will go further past Twitter’s success in changing the way we communicate and transform the global town square.

She added, “X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.”

Musk has shown a fascination with the letter X over the years. From SpaceX, Tesla SUV Model X, recently launched startup xAI, and now X as Twitter rebrands.

This rebrand comes at a time when the “chief Twit” has made a series of changes to the App since he acquired Twitter back in November. The recent changes have faced mixed criticism and have seen users drop Twitter for other alternatives such as Mastodon and Threads.