• Latest
  • All
  • How To
Africa social media usage report

Africa’s Social Media Report: Facebook Still Dominates, TikTok Close

September 27, 2024
ios 26 apple

iOS 26: New Features To Expect Ahead of June 9 Launch

June 5, 2025
CA ranked by ITU as best in Africa ICT regulations

Kenya’s ICT Regulation Surpasses US, Crowned Africa’s Best by UN

June 5, 2025
Kenya startup funding growth

New Report: Startup Growth at Risk Due to Foreign Funding Dependence

June 5, 2025
Apple Airpods

AirPods Could Soon Answer Calls and Snap Photos Hands Free

June 5, 2025
DHgate Tablet Cases deals
instagram-edits

Instagram Adds Teleprompter to Edits App in Bid to Rival CapCut

June 5, 2025
Sora

Microsoft Brings Sora AI Video Creator to Bing App

June 5, 2025
google-ai-edge-gallery

New Google App Lets You Use AI Offline on Android

June 5, 2025
adobe-photoshop-iphone

Adobe Launches Photoshop Beta App for Android

June 5, 2025
Material 3 Expressive

Gmail and Messages Get a Colorful Makeover

June 5, 2025
Rose Njeri, the creator of Civic Email

Rose Njeri Charged With Cybercrime for Letting Kenyans Email Their MPs

June 3, 2025
Infinix Hot 60 Pro+ Leaked Design

Infinix Hot 60 Pro+ Could Be the World’s Thinnest Curved Display Phone

June 3, 2025
Infinix Note 50 Pro Review

Infinix Note 50 Pro Review: A Budget Phone Shouldn’t Be This Good

Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

Africa’s Social Media Report: Facebook Still Dominates, TikTok Close

Sakwa Kombo by Sakwa Kombo
September 27, 2024
in News
Reading Time: 3 mins read
272
0
Africa social media usage report

Meta’s Facebook continues to dominate Africa’s social media despite TikTok surge. This is according to a recent Social Media Usage report by GeoPoll.

Africa’s social media users have risen continuously, amounting to over 384 million. With 170 Million active users, Facebook stands tall in the African Social Media scene. Basically, it means about 44% of Africa’s social media users are on Facebook.

In terms of user engagement rate, Facebook boasts an 82% active use rate. In second is TikTok with a 60% active user rate, indicating its growing popularity. In third is Instagram with a 54% user rate. Twitter secured an active user percentage of 49%, while LinkedIn 28%.

As TikTok continues to surge in popularity, many users and influencers are looking for ways to expand their presence quickly. One such method is using a TikTok growth tool to efficiently increase followers and engagement. 

Snapchat continues to have a small but significant user rate of 25%. Meanwhile, Pinterest, Threads, and Reddit had user rates of 18%, 10% and 6% respectively.

Chart from GeoPoll Report

Social Media Differentiated by Purpose

On the continent, active social media users prefer each platform for a unique reason. From the survey users frequently turn to socials for communication, entertainment, news, and updates.

For instance, among those surveyed, 68% use the platform for discovering news and current events. On the other hand, 49% use Facebook to make new friends and socialize.

In comparison, 73% of respondents use TikTok primarily for watching and sharing short-form videos. Indeed, 72% use TikTok as a source of entertainment. Remarkably, 61% turn to TikTok as a learning platform to acquire new skills. This shows TikTok plays an important role despite concerns about sexualized content.

Instagram users were found to prefer the platform as a place to keep up with trends. It is also a celebrity hub as 61% turn to the platform to follow influencers and celebrities. Moreover, 59% of users upload photos as they deem Instagram a memory vault.

As expected, Twitter is the platform to keep up with news and current affairs. This was the case for 78% of the respondents. Furthermore, 59% use the platform to connect with like-minded individuals and participate in thought-provoking discussions and debates.

LinkedIn remains a professional platform. Of the active users surveyed, 87% turn to it for job hunting and career advancement.

Social Media Impact

80% of respondents agreed to have purchased a product/service advertised on social media. This highlights the crucial role social media plays in e-commerce and advertising in Africa. Based on the research, most Africans access social media via mobile phones.

Because of ease of access, the average time spent on social media is between 3 to 6 hours per day. Overall, social media was found to have a positive impact on the continent. It was found that 61% of those surveyed find social media to have improved their mental health

GeoPoll conducted the survey in four countries – Ghana, Kenya, Nigeria, and South Africa – in August 2023 with a sample size of 4,170 participants.

Tags: FacebookSocial MediaTikTokX (Twitter)
SendShare153Tweet96
Sakwa Kombo

Sakwa Kombo

My Bio is in my written articles.

Related Posts

XChat

X Unveils XChat with Encrypted Messaging and Calls

June 3, 2025
University student fined for defamatory Facebook posts

University Student Fined KES 7.5 Million for Defamatory Facebook Posts

May 29, 2025
ID Checks May Soon Be Required for Social Media in Kenya

ID Checks May Soon Be Required for Social Media in Kenya

May 21, 2025
Tanzania Blocks X, Arrests Opposition Leaders

X (Twitter) Goes Dark in Tanzania

May 21, 2025
Tanzania Police X Account

Tanzania Police X Account Hacked Amid Rising Political Tensions

May 21, 2025
Apple Event

Apple Becomes First Trillion Dollar Brand in New Global Ranking

May 20, 2025

Latest

ios 26 apple

iOS 26: New Features To Expect Ahead of June 9 Launch

June 5, 2025
CA ranked by ITU as best in Africa ICT regulations

Kenya’s ICT Regulation Surpasses US, Crowned Africa’s Best by UN

June 5, 2025
Kenya startup funding growth

New Report: Startup Growth at Risk Due to Foreign Funding Dependence

June 5, 2025
Apple Airpods

AirPods Could Soon Answer Calls and Snap Photos Hands Free

June 5, 2025
instagram-edits

Instagram Adds Teleprompter to Edits App in Bid to Rival CapCut

June 5, 2025
Sora

Microsoft Brings Sora AI Video Creator to Bing App

June 5, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

iOS 26: New Features To Expect Ahead of June 9 Launch

June 5, 2025

Kenya’s ICT Regulation Surpasses US, Crowned Africa’s Best by UN

June 5, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

Introducing A Brainbox Quiz: Techweez’s Monthly Trivia Night!

More News

New Google App Lets You Use AI Offline on Android

Adobe Launches Photoshop Beta App for Android

Gmail and Messages Get a Colorful Makeover

Rose Njeri Charged With Cybercrime for Letting Kenyans Email Their MPs

Infinix Hot 60 Pro+ Could Be the World’s Thinnest Curved Display Phone

Infinix Note 50 Pro Review: A Budget Phone Shouldn’t Be This Good

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.