Kenyan startup Tappi has expanded into Ivory Coast in an extension to its existing partnership with telecoms firm MTN. This makes the country its third market after it had expanded to Nigeria.
The startup was founded in 2022 by Kenfield Griffith and Louis Majanja. Tappi is building an end-to-end social commerce stack to help small businesses get discovered. This app empowers entrepreneurs to craft a captivating online presence and attract new customers.
The process is as simple: download the app, personalize your brand identity, and launch targeted ads across Google, Facebook, and Instagram. Tappi lets one manage advertising budget using either airtime credit or mobile money.
For US$8 per month, through a partnership between Tappi and MTN Côte d’Ivoire, Ivorian MSMEs gain access to Tappi’s SaaS platform and enterprise-grade tools.
The tools enable generation of SEO-optimised websites in less than two minutes. Users can also distribute online ads and secure access to a host of additional digital services.
Furthermore, the partnership with MTN Côte d’Ivoire provides an additional layer of convenience for the country’s 17 million mobile subscribers. Through integrated data bundles, MTN customers can access Tappi’s platform. This eliminates data usage concerns allowing them to focus on core business activities.
“Ivory Coast not only represents the ideal market to empower MSMEs primed to digitise and significantly expand their customer base, but will act as a critical gateway to access Francophone Africa’s 150 million consumers as we identify future growth opportunities across the region,” Griffith said.
Headquartered in Nairobi, the startup has been steadily growing. It has captured verified reviews on over US$3 million in consumer transactions. In addition, the company has built a community of over 150,000 engaged users.
In Dec 6, 2023 Tappi raised $1,500,000 Pre Seed funding from Acasia Ventures and 7 other investors.
