Little Ride, the local taxi hailing service owned by Craft Silicon has been in operation for over a year now and has been competing with the likes of Uber and Taxify in this highly competitive market. Although they offer the same core functionality, each ride sharing platform also has its own unique way to keep or attract new customers on its platform.
Yesterday, Little Ride sent an email to its customers introducing Little Wallet. It is not a new feature per se since it is only a rebrand of what was previously called Little Life and Little Ride is offering goodies with the rebrand.
Little Ride is offering upto 10% bonus when you load your Little Wallet via MPESA, so if you let’s say load 50,000, your balance will be 55,000. However lower amounts get lower percentages:
- 5,000 – 5%
- 10,000 – 8%
- 25,000 – 9%
Clearly Little Ride wants to motivate people to load their Little Wallets so that it becomes easier to pay for their fares or send trip credits to friends. The extra money that you receive can only be redeemed through the service.
That’s not all, Little Ride has other plans for Little Wallet. If you check the app, there are options labelled Bill Payments and Little Offers which when you tap them, they show an error message “coming soon.”
On contacting Little, they shed more light on what they are planning for Bill Payments:
We have a list of merchants on our platform. We are in talks to them to accept the wallet. We will disclose the list of merchants very soon.
I’m curious to see what list of merchants Little will disclose later on that will plug in directly with Little Wallet. This could probably turn it into its own ecommerce platform, which is not surprising since Safaricom plans to launch an ecommerce platform quite soon.