Every blogger’s dream is to have millions of comments, and if you are selling a product and the blog is the customer care, you wanna have as much interactivity as possible.
This creates a buzz around your product and some potential clients might pick the whiff and go to your products site and buy something. Getting comments is not a reserve of the high and mighty in the blog world. We have seen small blogs picking hundreds of comments.
You must ensure though, that your blog posts work to the goal of your blog. Dont write gossip on a products sales blog just because you hear it arouses comments from every nook and cranny.
I have compiled a list of seven things you could do to get there. I am not a self confessed guru, but i think this is worth a try, i have sen it work on several blogs.
-
Write controversial articles.
When blogging and you have very formal articles that do not elicit much interest, like you are blogging about furniture and only people window shopping for some seem to land in your blog, its time to wrack your brain. Think about some article that would thought provoke your readers. Try to have some relevance though to your blog. You can try writing about how some furniture maker out of town is making furniture that is sticking on the ceiling to save space for those living in bedsitters. This would work well on april fools day.
-
Community, you comment i comment back
When you comment on my blog and have a link to your site via the author details, i will be prompted to go back to your blog to return the kind gesture. Works well, kindness pays. -
Interactivity
When somebody comments on your blog, take your time to reply to the comment. Makes the commenter feel like they have an impact to your blog, and that you value them. You will then create some loyalty in them. -
Talk to the people
Yeah, talk to us readers. Dont write like you are a politician talking to faceless masses. We are here reading the blog article, and every person reads the article on his/her own. let us feel you are talking to us the individual, works well to massage the ego, the fruits are loyalty. You communicate better. -
Thank the bloggers presonally for linking to your blog
On social media. when someone shares your content, its very good to thank them personally for the deed. You will find them actively sharing content from your site. Increases your coverage. 2+2=4 -
Help others make money
Now this is the epitome of blogging. If you want to make serious followers to your blog, assist your readers to make them money. Tell them where the deals are, how they can save, how they can make money from their efforts and ideas. You may offer one-on-one free tips, blog counselling, like say you are a property seller, tell them how easy they can make money by venturing into a certain market. Show me a person who doesn’t love to make money and i will show you a lier. -
Be neutral
It doesnt hurt to stand in middle ground when you have a controversial article. When you have a discussion on your comments, you may lose readers from whichever side of the argument when you actively take sides. Try as much as possible to act as the moderator. Remember when 2 bulls fight, its the grass that gets hurt. You might be the grass.
Nice article. If only my writing mojo would come back.
“Mojo, oh dear Mojo, where art thou my love?”
Thanx @joliea. mojo comes slowly, a step, leading to the next
Interesting….
controversy- sex and politics always pulls pple in but if your blog is not about that, what do you do?
neutral? the jury might still be out on that
@wanjiku controversy can be in many ways, weeklyworldnews and onion dont write about politics or sex, but they are the most controversial websites i know, closing comments because they are in their tens of thousands.
Well, about neutrality…my view is that its safer that way, particularly if you are selling a brand.
Nice post, timeless blogging tips
Thanx alot @peter
Lets cultivate a culture of growing our blogs, so that they stop being looked upon as mere rant boxes or hopeless platforms.
I agree. I think if we, Kenyan tech bloggers, undertake writing such informative pieces and a bit less ‘rants’, anything’s the limit. I think we have enough know-how and hopefully enough will to do it.
Anyway, cheers
Timeless is the word mate. Spot on! I’ve personally been an advocate for interactivity in my circle of bloggers at +254.com and on my personal blog, but seem to hit deaf walls for ears every time, pretty muc as on the issue of substance-v-rants. Let me circulate this ‘memo’ and see whether the walls will pul a Berlin…
Timeless is the word mate. Spot on! I’ve personally been an advocate for interactivity in my circle of bloggers at +254.com and on my personal blog, but seem to hit deaf walls for ears every time, pretty muc as on the issue of substance-v-rants. Let me circulate this ‘memo’ and see whether the walls will pul a Berlin…Great stuff!